There is so much more information in the form of unstructured data that could help companies better understand their customers. A Look at how sentiment analysis powered by AI could help companies deliver better customer experience and more.
If customer management experience is the center of digital transformation, customer relationship management must be central to managing that experience.
Where are we at with facial recognition software and where is it going? What are the privacy implications and how should marketers and brands be considering putting the technology to good use?
Voice technology is about to become a big component to powering CRM with companies like Salesforce and Microsoft betting on the impact of voice technology, AI and chatbots for CRM.
The best technology companies know that customer education is a key to creating business value. See how they lock-in loyalty through smart training tactics.
Want to watch AI transform advertising and financial services? Look no further than the JPMorgan Chase 5-year deal with AI startup Persado. The financial giant’s impressive foray into artificial intelligence follows a multi-year pilot using AI to help develop the most effective ads. How effective? Try a 450% click through rate. The fact that Persado’s machine learning tool wrote better ad copy than its own copywriters shows that the advertising industry is undergoing its own transformation—whether it likes it or not.
Want to get the most out of your MarTech investment? Start with your data. Here’s how to build, clean, and segment your MarTech database so it works for you
From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.
Within the next 5 years how we get from point A to point B will look different thanks to the IoT. See how connected transportation is developing right now:
