Technology news Archives

Why You Need a Customer Data Platform for First-Party Data

Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer data and experiences without being intrusive or relying on no longer available third-party data.

by Daniel Newman / June 15, 2021

Technology news

3 Things You Should Know About Google’s January 2020 Core Update

by Kimberlee Henry / February 20, 2020

Technology news

How AI is Making Sentiment Analysis Easy

There is so much more information in the form of unstructured data that could help companies better understand their customers. A Look at how sentiment analysis powered by AI could help companies deliver better customer experience and more.

by Daniel Newman / December 11, 2019

Technology news

AI and CRM: Will Customer Management Get Easier?

If customer management experience is the center of digital transformation, customer relationship management must be central to managing that experience.

by Daniel Newman / November 7, 2019

Technology news

Facial Recognition Software: Where Are We Now?

Where are we at with facial recognition software and where is it going? What are the privacy implications and how should marketers and brands be considering putting the technology to good use?

by Daniel Newman / October 14, 2019

Technology news

Voice Technology and CRM: A New Partnership?

Voice technology is about to become a big component to powering CRM with companies like Salesforce and Microsoft betting on the impact of voice technology, AI and chatbots for CRM.

by Daniel Newman / October 2, 2019

Technology news

Customer Education: How Smart Technology Companies Lock-In Value

The best technology companies know that customer education is a key to creating business value. See how they lock-in loyalty through smart training tactics.

by Kathleen Kruse / August 19, 2019

Technology news

JPMorgan’s 5-year Agreement with AI-Powered Startup Persado is Only the Beginning of Advertising Agency and Financial Services Transformation

Want to watch AI transform advertising and financial services? Look no further than the JPMorgan Chase 5-year deal with AI startup Persado. The financial giant’s impressive foray into artificial intelligence follows a multi-year pilot using AI to help develop the most effective ads. How effective? Try a 450% click through rate. The fact that Persado’s machine learning tool wrote better ad copy than its own copywriters shows that the advertising industry is undergoing its own transformation—whether it likes it or not.

by Shelly Kramer / August 12, 2019

Technology news

Walmart Taking on Amazon, Facebook, and Google With New Ad Platform [and Otherwise]

Walmart is taking on Amazon, Facebook, and Google with its new innovative ad platform. That makes perfect sense. Here’s why.

by Shelly Kramer / June 17, 2019

marketing, Technology news

How to Make Your MarTech Database Work for You

Want to get the most out of your MarTech investment? Start with your data. Here’s how to build, clean, and segment your MarTech database so it works for you

by Eric Vidal / April 12, 2018

marketing, Online Marketing, Technology news

8 Examples of AI in Marketing

AI has started to change the way marketers work. Here are 8 examples of AI in marketing that you should be aware of:

by Eric Vidal / March 2, 2018

Content Marketing, marketing, Technology news

4 Marketing Technology Trends to Watch for 2018

From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.

by Tom Pick / February 7, 2018

Technology news

5 Ways the IoT Will Change Transportation

Within the next 5 years how we get from point A to point B will look different thanks to the IoT. See how connected transportation is developing right now:

by Daniel Newman / January 19, 2018