Blog - V3B: Marketing and Social Media Agency

seo

How To Use Heatmaps For SEO Strategy

For measuring activity in graphic or color form, a heatmap is a really useful SEO tool that paints an image of your website user activity. Here’s what you need to know.

by Steve Carter / March 1, 2021

Data

Why You Need to Look for the Non-obvious in Your Data

Machines can be taught to identify patterns in historical data, but it takes a human skill to see and use non-obvious data to facilitate growth and create customer value.

by Laura Patterson / February 18, 2021

B2B Marketing

The Impact of Peer Engagement of the Customer Buying Journey

Do you understand the impact that peer reviews make on the customer buying journey, including the B2B purchase journey? Here’s what you need to know.

by Laura Patterson / February 11, 2021

B2B Marketing

12 Crucial Do’s and Don’ts for B2B Influencer Marketing

Influencer marketing creates real value for B2B brands—if it’s done right. Here are 12 do’s and don’ts for B2B influencer marketing.

by Tom Pick / February 9, 2021

Content Marketing

Do’s and Don’ts for Your Content Marketing Strategy in 2021

Content marketing is here to stay. Here are some do’s and don’ts for your 2021 content marketing strategy.

by Karl Kangur / February 1, 2021

Marketing Tips

9 Account-Based Marketing Tactics to Succeed in 2021

Looking to employ account-based marketing strategies to succeed in your business? We have them outlined right here.

by Hanson Cheng / January 26, 2021

seo

10 Ways to Infuse Your Brand Voice into Your SEO Efforts, Part 1

Discover how you can use brand voice to boost your SEO efforts, improve your reach, and convert visitors into followers, buyers, and brand advocates.

by Karli Jaenike / January 21, 2021

MarTech

5 Tech Trends Keeping CMOs Awake at Night

While technologists tout the coolest digital transformation trends for 2021, the following tech trends are keeping CMOs up at night.

by Daniel Newman / January 19, 2021

Content

Product Image Optimization Tips for Effective eCommerce

Image Optimization will help reduce your issues with your website, from loading time to conversions. Learning optimization will take you a quick time to learn and provide you with all the tools and tips you need.

by Yen Pedrajas / January 14, 2021

Data

Taking Control of Your Customer Data in 2021

In 2021, we’re going to see marketing teams especially focused on taking control of customer data and analytics efforts for the welfare of the enterprise. Here are some key ways teams can use data to drive better customer outcomes and business performance this year.

by Daniel Newman / January 13, 2021

MarTech

The State of SaaS Marketing in 2021

With the changes brought about by 2020, SaaS marketing has shifted into new trends and territory that all marketers should keep in mind.

by Adrian Johansen / January 6, 2021

B2B Marketing

The Top 3 B2B Conversion Tracking Issues

Conversion tracking is a process that allows you to see the effectiveness of individual marketing channels. Here are a few tips to make your processes better.

by Leslie Anglesey / December 17, 2020

B2B Marketing

How B2B Brands Can Experiment With Content

In this article, we will explore a few different ways a B2B organization can experiment with content to win more leads. Let’s dive in.

by Kayleigh Alexandra / December 9, 2020

Digital Marketing, Strategies and Tactics

Privacy and Security in Digital Marketing: Threats You Need to Know

One of the sectors in your company that is most exposed to these privacy and security risks is your marketing department. Here’s what you need to know to protect yourself.

by Jacob Wilson / December 3, 2020

Social Media Marketing

How to Smartly Promote Your Content on Social Media

When you promote content, you should be doing it smartly. That starts not with the social strategy, but with the content itself. Here’s what you need to know.

by Ann Smarty / December 1, 2020

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