Blog - V3B: Marketing and Social Media Agency

10 Ways Artificial Intelligence and Machine Learning Are Improving Marketing in 2021

Let’s take a look at 10 ways Artificial Intelligence and Machine Learning are going to help improve Marketing this year.

by Charlie Svensson / May 12, 2021

3 Ways Marketing Automation Can Improve Your Blog

Whether you’re writing a blog post for your personal blog or your business’s website, marketing automation can help.

by Miles Murray / April 28, 2021

Email Marketing

The 4 Most Important Email Marketing Metrics for 2021

Let’s deep dive into email marketing metrics and learn about the top four that will be the most important for 2021.

by Alex / April 26, 2021

Business and Leadership

Exploring The State Of Customer Data Platforms

According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences.

by Daniel Newman / April 20, 2021

marketing

3 Opportunities For CMOs To Capitalize On In 2021

As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?

by Daniel Newman / April 12, 2021

Branding / Identity

Is Your eCommerce Branding up to Scratch?

Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about creating an emotional connection to your business and demonstrating what makes your brand unique.

by Anna Fox / April 7, 2021

seo

Top Tips for Efficient Communication with Your SEO Team

SEO is the foundation of a thriving digital presence, which is why you need a dedicated SEO team at your side. Use these tips to elevate your communication with your SEO team, stay on the same page at all times, and work together to take your business forward.

by Jacob Wilson / March 25, 2021

Business and Leadership

How 2020 Is Shaping Customer Engagement Now And In The Future

Twilio just released its State of Customer Engagement Report for 2021. Here are the trends that CMOs need to pay attention to.

by Daniel Newman / March 23, 2021

Business and Leadership

How to Create More Meaningful Connections in a Remote World

In this episode of Future of Work Talk and the Futurum Tech Webcast, host Shelly Kramer is joined by Shameem Smillie, the Director of Global Contact Center Solutions at Mitel for a conversation around connection, personalized customer experiences, and what ‘meaningful connections’ mean in a digital world, what the future of work looks like in post-pandemic times — and some practical ways businesses can think about strengthening their communication skills.

by Shelly Kramer / March 18, 2021

Data

Honesty, Transparency, and Data Collection: Improving Customer Trust and Loyalty

Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.

by Daniel Newman / March 17, 2021

marketing

What Should CMOs Focus On In 2021?

Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.

by Daniel Newman / March 9, 2021

seo

How To Use Heatmaps For SEO Strategy

For measuring activity in graphic or color form, a heatmap is a really useful SEO tool that paints an image of your website user activity. Here’s what you need to know.

by Steve Carter / March 1, 2021

Data

Why You Need to Look for the Non-obvious in Your Data

Machines can be taught to identify patterns in historical data, but it takes a human skill to see and use non-obvious data to facilitate growth and create customer value.

by Laura Patterson / February 18, 2021