Blog

How to Sync Marketing and Sales to Achieve Growth

Sync Marketing and Sales and achieve new growth. Misalignment costs 10% or more of revenue. Imagine what you could do with that 10%!

by Laura Patterson / October 22, 2020

B2B Marketing

The State of B2B Influencer Marketing [Research]

Marketers who’ve embraced best practices in B2B influencer marketing have achieved remarkable results. Find out how in this recent research.

by Tom Pick / October 15, 2020

How to Move from a Lead Gen Machine to an Organic Growth Machine

When you’re focused on sales NOW, it’s important to develop a sustainable lead generation machine so your company never suffers from a lack of sales activity.

by Laura Patterson / October 13, 2020

MarTech

How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown

After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.

by Daniel Newman / October 6, 2020

Corporate Strategy

8 Best Practices to Create an Effective Customer Journey Map

Creating a customer journey map enables you to visualize the path your customers enabling you to make better connections and ultimately more sales.

by Dan Wan / September 30, 2020

marketing

The Benefits (& Limitations) of Marketing Automation

Are you looking for the best way to include marketing automation in your business operations? If yes, here’s the info you should know before you get started.

by Travis Jamison / September 24, 2020

Branding / Identity

4 Key Customer Experience Metrics Brands Should Be Tracking

As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.

by Daniel Newman / September 23, 2020

seo

How to Conduct an SEO Content Audit to Boost Search Engine Rankings

You can execute an SEO content audit that will consistently enhance your content quality and search rankings. Here’s how.

by Adela Belin / September 17, 2020

Marketing Tools

How to Choose the Right CRM for Your Business in 2020

Customer relationship management is essential for organizing the work processes of a business. Keep reading to learn how to choose the best-fit CRM solution.

by Alex Husar / September 9, 2020

Content

Take Your Content to the Next Level with Digital Content Management

Digital content management is necessary for any digital marketing campaign because it allows you to have more control and organization. Follow these tips to start managing your content more effectively.

by Nancy Williams / September 3, 2020

Email Marketing

How to Avoid Spam Filters to Reach your Customer

All promotional and commercial emails have to undergo a series of spam filters to reach the customer’s inbox. Learn how to avoid them.

by Shivani Srivastava / September 1, 2020

Content Marketing

How to Use Influencer Marketing to Boost Your Content Marketing Efforts

Influencers can become a powerhouse for your on-site content as well making your content more trusted and actively shared. Here are a few tips for connecting with influencers.

by Ann Smarty / August 27, 2020

Data

How Customer Data Platforms Play A Role In Securing Big Data

A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. A Look at how Customer Data Platforms help enable better security of customer data.

by Daniel Newman / August 24, 2020

Content Marketing

10 Effective Link Building Tactic to Increase Traffic

Link building is one of the best ways to improve search rankings, but if it’s not done correctly, it can cause some serious issues. Here are a few tips and tricks to try.

by Christian Carere / August 17, 2020

B2B Marketing, Content

5 B2B Content Marketing Trends to Take in 2021

Content Marketing in B2B technology is still one of the fastest growing and ever-changing fields in marketing today. We’ve gathered the best content marketing examples and stats we have seen and compiled our list of the top 5 B2B content marketing trends to take into the new year. These trends are sure to stick around in 2021 and will hopefully be a great source of inspiration to you.

by Anu Ramani / August 12, 2020

MarTech

How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges

There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.

by Daniel Newman / August 10, 2020

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