Blog

How to Create a B2B Buyer Persona – Six Key Dimensions

There are a lot of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. Let’s take a look at the six dimensions of a B2B buyer persona.

by Tom Pick / September 21, 2021

Marketing Tips

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

CMOs are reporting that marketing budgets are being slashed. Here’s what that means, and practical ideas that go beyond the bad news to how B2B marketers to adapt.

by Tom Pick / September 15, 2021

Corporate Strategy

Want To Improve Digital Adoption? Harness The Data

Most companies struggle with software adoption. The application of data and the utilization of a growing category of digital adoption platforms can streamline the deployment of software and successful employee adoption across the enterprise.

by Daniel Newman / August 23, 2021

Marketing Tips, Strategies and Tactics

How to Let Customer Experience Lead Your Marketing Strategy

Let’s take a look at how customer experience is essential and the benefits of prioritizing it in a marketing strategy.

by Dan Matthews / August 12, 2021

Brand and Reputation Management

Building a Personal Brand Using Social Media

In a world where the idea of “in-person” interactions is quickly becoming less common, professionals around the globe must plug into social media to build their personal brands and networks.

by Sam Bowman / August 10, 2021

Content Marketing

6 Content Marketing Tactics for a Winning SaaS Strategy in 2021

Here are six tactics to help boost the performance of your SaaS website’s content marketing campaign.

by Karl Kangur / July 22, 2021

Strategies and Tactics

Personalize Or Perish: State Of Personalization Report For 2021

Just how important is personalization? In this year’s annual Twilio Segment report, first released in 2017, the opinions of nearly 3,000 consumers and business decision makers, showed that personalization has become a “basic expectation” among consumers. A dive into the state of personalization.

by Daniel Newman / July 15, 2021

B2B Marketing

How Social Media and Influencers Have Radically Changed B2B Marketing

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.

by Tom Pick / July 14, 2021

Business and Leadership

The Onus Of Security: Consumer Responsibility Or Companies?

Data breaches continue to plague companies and harm consumers. Passwords are too often what we depend upon to keep our data safe, but too often they don’t work. A look at password challenges and the role of business and consumers in keeping data more safe.

by Daniel Newman / July 6, 2021

Technology news

Why You Need a Customer Data Platform for First-Party Data

Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer data and experiences without being intrusive or relying on no longer available third-party data.

by Daniel Newman / June 15, 2021

Brand and Reputation Management

Top Tactics for a Winning SaaS Marketing Strategy in 2021

Let’s explore all the important facets of SaaS marketing and give you the best tactics you can start using right now to build a winning marketing strategy in 2021.

by Jacob Wilson / June 10, 2021

Business and Leadership

Apple’s Privacy Updates Push CMOs Into A Cookie-Less World

Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.

by Daniel Newman / June 9, 2021

seo

Prioritizing Humans in Your SEO Strategy

Create compelling content, complement that content with solid visuals, avoid keyword stuffing, embrace link-building, and craft a clean user experience, to be well on your way to a humanized SEO strategy.

by Adrian Johansen / May 27, 2021

MarTech

Creative Ways Businesses are Marketing Using Virtual Reality

Virtual reality is a creative way to provide solutions for customers and propel a business into the future.

by Dan Matthews / May 19, 2021

Customer Service, MarTech

Top Ways to Leverage Tech to Boost Customer Engagement in Retail

Retail is getting more competitive by the day, and leaders need to invest in the right tech to get the upper hand. Be sure to use these tech solutions to drive customer engagement and satisfaction forward, and future-proof your business no matter how the industry may shift in the years to come.

by Jacob Wilson / May 17, 2021

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