Blog

Why You Need a Customer Data Platform for First-Party Data

Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer data and experiences without being intrusive or relying on no longer available third-party data.

by Daniel Newman / June 15, 2021

Brand and Reputation Management

Top Tactics for a Winning SaaS Marketing Strategy in 2021

Let’s explore all the important facets of SaaS marketing and give you the best tactics you can start using right now to build a winning marketing strategy in 2021.

by Jacob Wilson / June 10, 2021

Business and Leadership

Apple’s Privacy Updates Push CMOs Into A Cookie-Less World

Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.

by Daniel Newman / June 9, 2021

seo

Prioritizing Humans in Your SEO Strategy

Create compelling content, complement that content with solid visuals, avoid keyword stuffing, embrace link-building, and craft a clean user experience, to be well on your way to a humanized SEO strategy.

by Adrian Johansen / May 27, 2021

MarTech

Creative Ways Businesses are Marketing Using Virtual Reality

Virtual reality is a creative way to provide solutions for customers and propel a business into the future.

by Dan Matthews / May 19, 2021

Customer Service, MarTech

Top Ways to Leverage Tech to Boost Customer Engagement in Retail

Retail is getting more competitive by the day, and leaders need to invest in the right tech to get the upper hand. Be sure to use these tech solutions to drive customer engagement and satisfaction forward, and future-proof your business no matter how the industry may shift in the years to come.

by Jacob Wilson / May 17, 2021

Content

How to Optimize Content for Engagement and Conversions

Let’s take a look at some of the best ways to optimize your content to help improve engagement and conversions.

by Travis Jamison / May 13, 2021

marketing

10 Ways Artificial Intelligence and Machine Learning Are Improving Marketing in 2021

Let’s take a look at 10 ways Artificial Intelligence and Machine Learning are going to help improve Marketing this year.

by Charlie Svensson / May 12, 2021

Blog, Blog Marketing

3 Ways Marketing Automation Can Improve Your Blog

Whether you’re writing a blog post for your personal blog or your business’s website, marketing automation can help.

by Miles Murray / April 28, 2021

Email Marketing

The 4 Most Important Email Marketing Metrics for 2021

Let’s deep dive into email marketing metrics and learn about the top four that will be the most important for 2021.

by Alex / April 26, 2021

Business and Leadership

Exploring The State Of Customer Data Platforms

According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences.

by Daniel Newman / April 20, 2021

marketing

3 Opportunities For CMOs To Capitalize On In 2021

As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?

by Daniel Newman / April 12, 2021

Branding / Identity

Is Your eCommerce Branding up to Scratch?

Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about creating an emotional connection to your business and demonstrating what makes your brand unique.

by Anna Fox / April 7, 2021

seo

Top Tips for Efficient Communication with Your SEO Team

SEO is the foundation of a thriving digital presence, which is why you need a dedicated SEO team at your side. Use these tips to elevate your communication with your SEO team, stay on the same page at all times, and work together to take your business forward.

by Jacob Wilson / March 25, 2021

Business and Leadership

How 2020 Is Shaping Customer Engagement Now And In The Future

Twilio just released its State of Customer Engagement Report for 2021. Here are the trends that CMOs need to pay attention to.

by Daniel Newman / March 23, 2021

Business and Leadership

How to Create More Meaningful Connections in a Remote World

In this episode of Future of Work Talk and the Futurum Tech Webcast, host Shelly Kramer is joined by Shameem Smillie, the Director of Global Contact Center Solutions at Mitel for a conversation around connection, personalized customer experiences, and what ‘meaningful connections’ mean in a digital world, what the future of work looks like in post-pandemic times — and some practical ways businesses can think about strengthening their communication skills.

by Shelly Kramer / March 18, 2021

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