Blog - V3B: Marketing and Social Media Agency

CMOs and IoT: Can This Technology Improve Marketing?

IoT has the ability to deliver next level data that incorporates consumers user generated content with sensor data that will deliver better experiences and improve analytics. The CMO must lead this initiative to maximize IoT data.

by Daniel Newman / July 16, 2019

Content Marketing

5 Content Marketing Mistakes that can Hurt Social Media Campaigns

Businesses need to align their social media and content marketing strategies. Here are five content marketing mistakes that can hurt social media campaigns.

by Emma Robertson / July 10, 2019

Business and Leadership

How to Structure Your Marketing Team and Increase Productivity

Here are a few tried and tested ideas that will help enhance the productivity of your marketing team and make sure that your employees’ talents are utilized to their full extent.

by Jacob Wilson / July 8, 2019

Marketing Tips

Data-Driven Marketing – How To Use Data To Improve Your Marketing Strategy

Looking to adopt a data-driven marketing strategy? This post helps you to understand how data can transform your marketing, boost conversions and drive engagement.

by James Ewen / July 1, 2019

B2B Marketing

B2B Social Media Lead Generation Explained – The Nirvana of Consistent Inbound Leads

Tony Restell shares how to consistently generate leads from a social media lead generation program.

by Tony Restell / June 27, 2019

MarTech

How Marketers Are Using AI And Machine Learning To Grow Audiences

MarTech has changed the game for both B2B and B2C marketers. Read how marketers are using AI and machine learning to reach and engage customers.

by Daniel Newman / June 25, 2019

Video

Five Steps for Marketing Your Video Content on YouTube

Are you marketing your video content on YouTube? Here are a few tips and tricks to use to reach your desired audience.

by Ann Smarty / June 18, 2019

Technology news

Walmart Taking on Amazon, Facebook, and Google With New Ad Platform [and Otherwise]

Walmart is taking on Amazon, Facebook, and Google with its new innovative ad platform. That makes perfect sense. Here’s why.

by Shelly Kramer / June 17, 2019

Marketing Tips

How Your Brand Can Hold Steady Amid Massive Algorithm Updates

A Google algorithm update was released in March. Rather than look at short-term solutions that could be undone by the next one, SEO marketers should stop sweating the small stuff and seek long-term growth.

by Joe Arduini / June 12, 2019

Marketing Tips

How Do Events Fit in Corporate Marketing? Eight Intriguing Women in Event Tech Share Insights

Eight event planning professionals share their thoughts on how live events are viewed with corporate marketing departments — and how they should be treated.

by Tom Pick / June 3, 2019

Data

Measurement Matters: 3 Data Analytics Lessons to Remember

Regardless of your profession, why should data analytics inform your business decisions? A marketing specialist shares 3 real-world analytics lessons.

by Kathleen Kruse / May 29, 2019

Business and Leadership

How Design Thinking and Teamwork Influence Each Other

There are some marketing strategies that will work every time you use them, but smart teams don’t leave projects up to chance. This is where design thinking comes into play.

by Adrian Johansen / May 23, 2019

marketing

How to Report on the Value Marketing Generates

It’s the responsibility of the marketing department to show the value marketing generates. Here are a few key ways reporting can demonstrate this.

by Laura Patterson / May 21, 2019

Marketing Tips

Are There Magic Marketing Metrics in the Engagement Economy

Here are three broad customer metrics in the engagement economy that have financial implications that can serve as a useful barometer for your Marketing organization.

by Laura Patterson / May 15, 2019