Blog - V3B: Marketing and Social Media Agency

Walmart Taking on Amazon, Facebook, and Google With New Ad Platform [and Otherwise]

Walmart is taking on Amazon, Facebook, and Google with its new innovative ad platform. That makes perfect sense. Here’s why.

by Shelly Kramer / June 17, 2019

Marketing Tips

How Your Brand Can Hold Steady Amid Massive Algorithm Updates

A Google algorithm update was released in March. Rather than look at short-term solutions that could be undone by the next one, SEO marketers should stop sweating the small stuff and seek long-term growth.

by Joe Arduini / June 12, 2019

Marketing Tips

How Do Events Fit in Corporate Marketing? Eight Intriguing Women in Event Tech Share Insights

Eight event planning professionals share their thoughts on how live events are viewed with corporate marketing departments — and how they should be treated.

by Tom Pick / June 3, 2019

Data

Measurement Matters: 3 Data Analytics Lessons to Remember

Regardless of your profession, why should data analytics inform your business decisions? A marketing specialist shares 3 real-world analytics lessons.

by Kathleen Kruse / May 29, 2019

Business and Leadership

How Design Thinking and Teamwork Influence Each Other

There are some marketing strategies that will work every time you use them, but smart teams don’t leave projects up to chance. This is where design thinking comes into play.

by Adrian Johansen / May 23, 2019

marketing

How to Report on the Value Marketing Generates

It’s the responsibility of the marketing department to show the value marketing generates. Here are a few key ways reporting can demonstrate this.

by Laura Patterson / May 21, 2019

Marketing Tips

Are There Magic Marketing Metrics in the Engagement Economy

Here are three broad customer metrics in the engagement economy that have financial implications that can serve as a useful barometer for your Marketing organization.

by Laura Patterson / May 15, 2019

Data

15 Site Metrics That Will Track What You Actually Care About

How well do you know your site metrics? Are you wasting time looking at the wrong metrics that get in the way of your site’s success?

by Wendy Dessler / May 13, 2019

Marketing Tips

AI in Marketing: 8 Tips to Improve Marketing Campaign Performance

AI in marketing can change the way you run your campaigns and improve your ROI. Here are a few opportunities to take today.

by Violet Smith / May 9, 2019

Email Marketing

Learning to Use Your Email to Boost Your ROI

Boosting your ROI has never been easier than it is with email marketing campaigns. Here are a few tricks you should know.

by Emily Woodman / May 7, 2019

seo

SEO for Startups: 9 Reasons an SEO Strategy Should Be a Priority

Your SEO journey for a startup business can be hard, but it’s necessary. Here are 9 reasons an SEO strategy is necessary for your startup.

by John Vuong / May 1, 2019

MarTech

5 Tools to Use in Your Data-Driven Marketing Strategy

These tools will help you figure out which metrics to focus on and what to do with the insights you gain when creating your data-driven marketing strategy.

by Sarah Fruy / April 30, 2019

Marketing Tips

Selling Your Website: The Biggest Marketing Strategy You Will Ever Put Together

When selling your website, it is important that you market it correctly; from calculating its worth to front- and back-end improvement and the right selling platforms.

by Karen Evans / April 24, 2019

Apps

How On-Demand Apps are Modernizing Business

On-demand apps are changing the way businesses connect with consumers. Could there be an opportunity for your business?

by Rae Steinbach / April 23, 2019

Social Media Marketing

How Startup Businesses Can Grow Effectively with Social Media Marketing

Social media marketing is an excellent tool for most entrepreneurs. By following these tips, startups can grow effectively with social media marketing.

by Kevin Urrutia / April 22, 2019

Marketing Tips

Engage More Customers with Account Based Marketing and Journey Mapping

Explore the interplay between account-based marketing and customer journey mapping and how to use them together to increase customer engagement.

by Laura Patterson / April 18, 2019

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