After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.
As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.
Digital content management is necessary for any digital marketing campaign because it allows you to have more control and organization. Follow these tips to start managing your content more effectively.
Content Marketing in B2B technology is still one of the fastest growing and ever-changing fields in marketing today. We’ve gathered the best content marketing examples and stats we have seen and compiled our list of the top 5 B2B content marketing trends to take into the new year. These trends are sure to stick around in 2021 and will hopefully be a great source of inspiration to you.
There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.