Are CDOs Replacing CMOs?
MarTech

Are CDOs Replacing CMOs?

Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.

5 Simple SEO Tracking Metrics That Matter
seo

5 Simple SEO Tracking Metrics That Matter

Tracking your SEO efforts is critical in determining how successful they are. Chances are, you’ve probably invested a sizeable amount of time and money in creating and maintaining your SEO plan, which is why you want to make sure that your investment was well spent with these simple SEO tracking metrics.