Google came out recently announcing that it is cutting its marketing budget in half for the remainder of 2020. What does this cut mean for Google and what is it saying about the company’s expectations for the remainder of the year?
There is a delicate balance between focusing on the current challenges of COVID-19 and the important marketing that companies will need to do to sustain as the pandemic is abated. Let’s explore key considerations for getting back to business.
B2B lead generation is hard enough when you’re a small business, but it gets much harder as you grow and need to scale – you can’t just cold call anymore. So, how do you do it? Here are some tips that can rev up your lead generation efforts and give you the results you need.
Rather than fighting against technology, accept that it is the way of the future. Within this paradigm, use these tips to be a value-adding employee, so as to ensure that you are indispensable in your marketing position.