Customer Data Platforms are gaining popularity as companies look to better utilize all available data to deliver customer experiences. IT must work in lock-step with the business and data science teams to make this happen.
Google came out recently announcing that it is cutting its marketing budget in half for the remainder of 2020. What does this cut mean for Google and what is it saying about the company’s expectations for the remainder of the year?
There is a delicate balance between focusing on the current challenges of COVID-19 and the important marketing that companies will need to do to sustain as the pandemic is abated. Let’s explore key considerations for getting back to business.