Daniel Newman, Author at V3B: Marketing and Social Media Agency

How AI is Making Sentiment Analysis Easy

There is so much more information in the form of unstructured data that could help companies better understand their customers. A Look at how sentiment analysis powered by AI could help companies deliver better customer experience and more.

by Daniel Newman / December 11, 2019

marketing

Why CMOs Need to Be Involved in Privacy Policy Creation

Marketers gather and use most of the data pulled by businesses today, however, it’s essential that they begin to take a leading role in crafting a privacy policy—whether they like it or not.

by Daniel Newman / December 4, 2019

Technology news

AI and CRM: Will Customer Management Get Easier?

If customer management experience is the center of digital transformation, customer relationship management must be central to managing that experience.

by Daniel Newman / November 7, 2019

MarTech

Are CDOs Replacing CMOs?

Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.

by Daniel Newman / October 29, 2019

Technology news

Facial Recognition Software: Where Are We Now?

Where are we at with facial recognition software and where is it going? What are the privacy implications and how should marketers and brands be considering putting the technology to good use?

by Daniel Newman / October 14, 2019

Digital Transformation

How Blockchain is Changing Digital Marketing

Blockchain is changing digital marketing, driving transparency and digital control back to users. Let’s explore the trend and what it means to marketers.

by Daniel Newman / October 9, 2019

Technology news

Voice Technology and CRM: A New Partnership?

Voice technology is about to become a big component to powering CRM with companies like Salesforce and Microsoft betting on the impact of voice technology, AI and chatbots for CRM.

by Daniel Newman / October 2, 2019

marketing

Are CMOs Going Extinct?

With the rapid proliferation of analytics, machine learning and AI, is the CMO role at risk? Perhaps not immediately, but it could be if CMOs don’t change as fast as the technology is changing around them.

by Daniel Newman / August 29, 2019

Digital Transformation

Customer Journey Map: Why The CIO And CMO Must Collaborate

If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.

by Daniel Newman / August 8, 2019

MarTech

CMOs and IoT: Can This Technology Improve Marketing?

IoT has the ability to deliver next level data that incorporates consumers user generated content with sensor data that will deliver better experiences and improve analytics. The CMO must lead this initiative to maximize IoT data.

by Daniel Newman / July 16, 2019