There is a delicate balance between focusing on the current challenges of COVID-19 and the important marketing that companies will need to do to sustain as the pandemic is abated. Let’s explore key considerations for getting back to business.
In the world of big data, most companies could benefit by being a bit more particular in the data collected with the goal of applying it more effectively to driving customer experience and operational excellence.
There is so much more information in the form of unstructured data that could help companies better understand their customers. A Look at how sentiment analysis powered by AI could help companies deliver better customer experience and more.