Author Archives: Daniel Newman

Data

Taking Control of Your Customer Data in 2021

In 2021, we’re going to see marketing teams especially focused on taking control of customer data and analytics efforts for the welfare of the enterprise. Here are some key ways teams can use data to drive better customer outcomes and business performance this year.

by Daniel Newman / January 13, 2021

MarTech

How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown

After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.

by Daniel Newman / October 6, 2020

Branding / Identity

4 Key Customer Experience Metrics Brands Should Be Tracking

As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.

by Daniel Newman / September 23, 2020

Data

How Customer Data Platforms Play A Role In Securing Big Data

A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. A Look at how Customer Data Platforms help enable better security of customer data.

by Daniel Newman / August 24, 2020

MarTech

How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges

There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.

by Daniel Newman / August 10, 2020

Digital Transformation

Why Business Must Strike a Balance with AI and Emotional Intelligence

As we turn to AI to do more tasks, the need for emotional intelligence has never been greater. Here’s how and why companies must strike a balance.

by Daniel Newman / July 27, 2020

MarTech

What IT Leaders Need to Know about CDP Adoption

Customer Data Platforms are gaining popularity as companies look to better utilize all available data to deliver customer experiences. IT must work in lock-step with the business and data science teams to make this happen.

by Daniel Newman / July 20, 2020

Marketing Tips

4 Actionable Customer Experience Statistics For 2020

Exploring 4 key data points that CX and Business executives can leverage in driving their 2020 strategies.

by Daniel Newman / July 15, 2020

Data

Customer Data Platforms: Why They’ll Make a Difference in Your Business

If there’s one thing we can all agree on in the age of digital transformation, it’s this: there is so much data available about our customers.

by Daniel Newman / June 9, 2020

Video

Making Video an Effective Part of Your COVID-19 Marketing Strategy

A look at how incorporating video is critical to marketing strategy going forward as COVID-19 continues to constrain businesses large and small.

by Daniel Newman / June 3, 2020

Marketing Tips

Google Slashes Its Marketing Budget: What Does This Mean?

Google came out recently announcing that it is cutting its marketing budget in half for the remainder of 2020. What does this cut mean for Google and what is it saying about the company’s expectations for the remainder of the year?

by Daniel Newman / May 14, 2020

Strategies and Tactics

3 Key Considerations For Managing Customer Experience During COVID-19

There is a delicate balance between focusing on the current challenges of COVID-19 and the important marketing that companies will need to do to sustain as the pandemic is abated. Let’s explore key considerations for getting back to business.

by Daniel Newman / May 7, 2020

Digital Marketing, Events / Training

Events Are Going Digital: Should Your Company Follow?

As events have been shuttered due to COVID-19 companies have moved to a digital event strategy. A look into the pivots being made and what companies need to consider when moving to digital events.

by Daniel Newman / April 27, 2020

Digital Transformation

Leaning into Digital to Drive Demand when Face to Face is Impossible

What should companies be thinking about in their efforts to continue marketing and driving business during this time where traditional events and face-to-face meetings are impossible?

by Daniel Newman / April 22, 2020

Digital Transformation

Google is Making Mobile-First Indexing the Standard

Google announced last month that mobile-first indexing will be the new standard by September of this year. What does this mean for you?

by Daniel Newman / April 15, 2020

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