Author Archives: Daniel Newman

Personalize Or Perish: State Of Personalization Report For 2021

Just how important is personalization? In this year’s annual Twilio Segment report, first released in 2017, the opinions of nearly 3,000 consumers and business decision makers, showed that personalization has become a “basic expectation” among consumers. A dive into the state of personalization.

by Daniel Newman / July 15, 2021

Business and Leadership

The Onus Of Security: Consumer Responsibility Or Companies?

Data breaches continue to plague companies and harm consumers. Passwords are too often what we depend upon to keep our data safe, but too often they don’t work. A look at password challenges and the role of business and consumers in keeping data more safe.

by Daniel Newman / July 6, 2021

Technology news

Why You Need a Customer Data Platform for First-Party Data

Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer data and experiences without being intrusive or relying on no longer available third-party data.

by Daniel Newman / June 15, 2021

Business and Leadership

Apple’s Privacy Updates Push CMOs Into A Cookie-Less World

Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.

by Daniel Newman / June 9, 2021

Business and Leadership

Exploring The State Of Customer Data Platforms

According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences.

by Daniel Newman / April 20, 2021

marketing

3 Opportunities For CMOs To Capitalize On In 2021

As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?

by Daniel Newman / April 12, 2021

Business and Leadership

How 2020 Is Shaping Customer Engagement Now And In The Future

Twilio just released its State of Customer Engagement Report for 2021. Here are the trends that CMOs need to pay attention to.

by Daniel Newman / March 23, 2021

Data

Honesty, Transparency, and Data Collection: Improving Customer Trust and Loyalty

Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.

by Daniel Newman / March 17, 2021

marketing

What Should CMOs Focus On In 2021?

Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.

by Daniel Newman / March 9, 2021

MarTech

5 Tech Trends Keeping CMOs Awake at Night

While technologists tout the coolest digital transformation trends for 2021, the following tech trends are keeping CMOs up at night.

by Daniel Newman / January 19, 2021

Data

Taking Control of Your Customer Data in 2021

In 2021, we’re going to see marketing teams especially focused on taking control of customer data and analytics efforts for the welfare of the enterprise. Here are some key ways teams can use data to drive better customer outcomes and business performance this year.

by Daniel Newman / January 13, 2021

MarTech

How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown

After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.

by Daniel Newman / October 6, 2020

Branding / Identity

4 Key Customer Experience Metrics Brands Should Be Tracking

As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.

by Daniel Newman / September 23, 2020

Data

How Customer Data Platforms Play A Role In Securing Big Data

A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. A Look at how Customer Data Platforms help enable better security of customer data.

by Daniel Newman / August 24, 2020

MarTech

How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges

There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.

by Daniel Newman / August 10, 2020

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