Daniel Newman, Author at V3B: Marketing and Social Media Agency

5 AI And Analytics Trends Marketers And Brands Should Be Investing In

Clearly there are some big AI and analytics trends for 2020. The following are a few trends that can help grow and improve your company this year.

by Daniel Newman / March 18, 2020

Marketing Tips

What Should CMOs Focus on in 2020?

With so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Exploring 6 priorities for the CMO in 2020.

by Daniel Newman / February 19, 2020

Digital Transformation

Where Does Audio Fit In The Future Of Marketing?

There’a a lot of talk about audio marketing, but will it ever actually take off? Let’s take a look at what a few experts have to say.

by Daniel Newman / February 12, 2020

Data

Why the Future of Data Analytics is Prescriptive Analytics

Could data analytics be poised for a new change? Prescriptive analytics is here to shake up what we know about data and AI.

by Daniel Newman / January 30, 2020

Strategies and Tactics

AI And Analytics: Optimizing Your Digital Customer Journey Map

Rather than a linear map moving the customer from Point A to Point B, the digital customer journey map today looks more like elaborate pinball games.

by Daniel Newman / January 21, 2020

Data

Bigger isn’t Always Better: It’s All About Lean Data

In the world of big data, most companies could benefit by being a bit more particular in the data collected with the goal of applying it more effectively to driving customer experience and operational excellence.

by Daniel Newman / December 23, 2019

Technology news

How AI is Making Sentiment Analysis Easy

There is so much more information in the form of unstructured data that could help companies better understand their customers. A Look at how sentiment analysis powered by AI could help companies deliver better customer experience and more.

by Daniel Newman / December 11, 2019

marketing

Why CMOs Need to Be Involved in Privacy Policy Creation

Marketers gather and use most of the data pulled by businesses today, however, it’s essential that they begin to take a leading role in crafting a privacy policy—whether they like it or not.

by Daniel Newman / December 4, 2019

Technology news

AI and CRM: Will Customer Management Get Easier?

If customer management experience is the center of digital transformation, customer relationship management must be central to managing that experience.

by Daniel Newman / November 7, 2019

MarTech

Are CDOs Replacing CMOs?

Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.

by Daniel Newman / October 29, 2019

Technology news

Facial Recognition Software: Where Are We Now?

Where are we at with facial recognition software and where is it going? What are the privacy implications and how should marketers and brands be considering putting the technology to good use?

by Daniel Newman / October 14, 2019

Digital Transformation

How Blockchain is Changing Digital Marketing

Blockchain is changing digital marketing, driving transparency and digital control back to users. Let’s explore the trend and what it means to marketers.

by Daniel Newman / October 9, 2019

Technology news

Voice Technology and CRM: A New Partnership?

Voice technology is about to become a big component to powering CRM with companies like Salesforce and Microsoft betting on the impact of voice technology, AI and chatbots for CRM.

by Daniel Newman / October 2, 2019

marketing

Are CMOs Going Extinct?

With the rapid proliferation of analytics, machine learning and AI, is the CMO role at risk? Perhaps not immediately, but it could be if CMOs don’t change as fast as the technology is changing around them.

by Daniel Newman / August 29, 2019

Digital Transformation

Customer Journey Map: Why The CIO And CMO Must Collaborate

If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.

by Daniel Newman / August 8, 2019

Author Archives: Daniel Newman

5 AI And Analytics Trends Marketers And Brands Should Be Investing In

What Should CMOs Focus on in 2020?

Where Does Audio Fit In The Future Of Marketing?

Why the Future of Data Analytics is Prescriptive Analytics

AI And Analytics: Optimizing Your Digital Customer Journey Map

Bigger isn’t Always Better: It’s All About Lean Data

How AI is Making Sentiment Analysis Easy

AI and CRM: Will Customer Management Get Easier?

Are CDOs Replacing CMOs?

Facial Recognition Software: Where Are We Now?

How Blockchain is Changing Digital Marketing

Voice Technology and CRM: A New Partnership?

Are CMOs Going Extinct?

Customer Journey Map: Why The CIO And CMO Must Collaborate

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