Category Archives: marketing

Content Marketing Basics: Everything You Need to Know to Run a Successful Marketing Campaign

Let’s take a look at content marketing basics, what it is, how it works, why businesses and companies invest everything they have in it, and what makes it so special.

by Andriana Moskovska / October 17, 2019

marketing

Are CMOs Going Extinct?

With the rapid proliferation of analytics, machine learning and AI, is the CMO role at risk? Perhaps not immediately, but it could be if CMOs don’t change as fast as the technology is changing around them.

by Daniel Newman / August 29, 2019

Digital Marketing

Digital Marketing Strategies That Shape The Customer Journey

Let’s take a look at some digital marketing strategies that companies have successfully employed to shape the customer journey.

by Adrian Johansen / August 6, 2019

Content Marketing, Marketing Tips

Lead Generation Hacks: 6 Ways to Double Your Incoming Leads

No matter the type of business you run, whether it’s B2B or B2C, lead generation is a must. These 6 tips can help generate leads and potentially double your results.

by Emily Burnett / July 31, 2019

Content Marketing

5 Content Marketing Mistakes that can Hurt Social Media Campaigns

Businesses need to align their social media and content marketing strategies. Here are five content marketing mistakes that can hurt social media campaigns.

by Emma Robertson / July 10, 2019

marketing

How to Report on the Value Marketing Generates

It’s the responsibility of the marketing department to show the value marketing generates. Here are a few key ways reporting can demonstrate this.

by Laura Patterson / May 21, 2019

Content Marketing

6 Quick Tips on How to Design a Winning Content Marketing Strategy

Content is still the reigning king and knowing how to create the best content marketing plan that delivers results is a must. Read these tips to up your content game.

by Anne Taylor / April 15, 2019

Content Marketing

4 Ways to Balance Quality and Quantity in Your Content Strategy

Life’s all about balance and your content strategy should be no different. Find out how often your audience wants to hear from you and what is valuable to them with these four tips.

by Kelsey Raymond / April 11, 2019

Content Strategy

The Power of Creating Content that Educates

Content creators can have several goals in mind when creating content, including creating content that educates. Let’s look at the power of educational content.

by Lisa Michaels / April 9, 2019

Digital Marketing

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next 2 Years

Learning how your competitors plan to spend their digital marketing budget in the next few years will better prepare you. Here’s what you need to know.

by Tom Pick / April 1, 2019