Author Archives: Jacob Wilson

Privacy and Security in Digital Marketing: Threats You Need to Know

One of the sectors in your company that is most exposed to these privacy and security risks is your marketing department. Here’s what you need to know to protect yourself.

by Jacob Wilson / December 3, 2020

Strategies and Tactics

How Call Tracking Can Boost your Marketing Strategy

Do you monitor the calls that your business receives? If you said no, you’re not alone. But call tracking steps can be an important aspect of your marketing strategy. Let’s explore.

by Jacob Wilson / October 27, 2020

B2B Marketing

What CX Lessons can B2B Marketers Learn from Amazon?

To meet the needs of modern customers, B2B companies have started investing more in customer experiences. If you are one of them, consider replicating Amazon’s company culture.

by Jacob Wilson / July 22, 2020

seo

Small Business SEO: 5 Proven Tactics to Apply Right Now

Assuming you have already covered the marketing basics, let’s focus on simple and low-cost tactics that will kickstart your SEO.

by Jacob Wilson / May 20, 2020

Search Engine Optimization and Marketing

4 Important Steps to Optimize Your Blog Post for SEO

To make you content stand out so that consumers can find and access it, you need a good marketing strategy. That’s where SEO comes into play. Here are four tips to optimize your blog.

by Jacob Wilson / April 6, 2020

Business and Leadership

How to Structure Your Marketing Team and Increase Productivity

Here are a few tried and tested ideas that will help enhance the productivity of your marketing team and make sure that your employees’ talents are utilized to their full extent.

by Jacob Wilson / July 8, 2019