Just how important is personalization? In this year’s annual Twilio Segment report, first released in 2017, the opinions of nearly 3,000 consumers and business decision makers, showed that personalization has become a “basic expectation” among consumers. A dive into the state of personalization.
There is a delicate balance between focusing on the current challenges of COVID-19 and the important marketing that companies will need to do to sustain as the pandemic is abated. Let’s explore key considerations for getting back to business.