JPMorgan’s 5-year Agreement with AI-Powered Startup Persado is Only the Beginning of Advertising Agency and Financial Services Transformation
Want to watch AI transform advertising and financial services? Look no further than the JPMorgan Chase 5-year deal with AI startup Persado. The financial giant’s impressive foray into artificial intelligence follows a multi-year pilot using AI to help develop the most effective ads. How effective? Try a 450% click through rate. The fact that Persado’s machine learning tool wrote better ad copy than its own copywriters shows that the advertising industry is undergoing its own transformation—whether it likes it or not.