What Is Employee Engagement and How Does Culture Change Factor In?
Engagement means employees are committed to the goals of the company, and you can see it in both their attitude and their actions. Engaged employees don’t just grudgingly go to work to collect a paycheck. They’re actually interested in helping the company reach its full potential, which means they don’t dread going to work every day, and they’ll even often stay late at work without being asked—if it means working toward achieving the company’s goals. In other words, they’re all in!
Not surprisingly, improving employee engagement can offer rewards for everyone involved. Not only are engaged employees more likely to be satisfied at work, but they’re also much more likely to stay at the same job for years and less likely to call in sick. Additionally, improved employee engagement typically leads to increased customer satisfaction, better productivity, and improved profits. With benefits like these, you can see why improving employee engagement and culture change is a worthwhile goal for any business.
Which Approaches to Work, and Which Don’t?
Companies used to try to improve engagement by offering an array of perks, from a stocked fridge to ping pong in the office. But these days, that alone doesn’t cut it. Now employees don’t just want a job or even a career. They need a fulfilling experience that keeps their interest and allows them to feel a sense of purpose. On top of that, they want more recognition, flexibility when it comes to work hours and locations, and more autonomy over their role. If you’re not sure how to offer all that, you can use Jill’s advice on culture change in this webinar.
How Can You Get Started on Improving Employee Engagement?
According to Jill’s research, more than 70 percent of employees all over the world are disengaged at work. And yet, the research also shows that companies that have the best employee engagement perform better than other companies by 147 percent in earnings per share. So it makes sense to start working toward improving engagement for your employees, and you can do so when you learn Jill’s four simple principles for turning your disengaged employees into a high-performing, engaged team!
On November 7, 2018 at 9 am PST/12 pm EST, please join Jill Christensen from Jill Christensen International and Shelly Kramer from Broadsuite Media Group as they discuss employee engagement and culture change at the webinar. You can register here.
And as a special offer, you can get Jill’s book – If Not You, Who? Cracking the Code of Employee Disengagement –at a 25% discount with free shipping. You can order your discounted copy when you visit this link. Jill is donating $5 from every book purchase to the Salvation Army Hurricane Florence Relief Fund.
The original version of this article was first published on Broadsuite Media Group.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
