Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.
Content Marketing in B2B technology is still one of the fastest growing and ever-changing fields in marketing today. We’ve gathered the best content marketing examples and stats we have seen and compiled our list of the top 5 B2B content marketing trends to take into the new year. These trends are sure to stick around in 2021 and will hopefully be a great source of inspiration to you.
B2B lead generation is hard enough when you’re a small business, but it gets much harder as you grow and need to scale – you can’t just cold call anymore. So, how do you do it? Here are some tips that can rev up your lead generation efforts and give you the results you need.
Many B2B marketers try to find an effective B2B marketing strategy by throwing strategies at the wall and hoping one or more of them stick. Instead, they should learn the difference between B2C and B2B approaches to marketing.