Category Archives: B2B Marketing

5 B2B Content Marketing Trends to Take in 2021

Content Marketing in B2B technology is still one of the fastest growing and ever-changing fields in marketing today. We’ve gathered the best content marketing examples and stats we have seen and compiled our list of the top 5 B2B content marketing trends to take into the new year. These trends are sure to stick around in 2021 and will hopefully be a great source of inspiration to you.

by Anu Ramani / August 12, 2020

B2B Marketing

What CX Lessons can B2B Marketers Learn from Amazon?

To meet the needs of modern customers, B2B companies have started investing more in customer experiences. If you are one of them, consider replicating Amazon’s company culture.

by Jacob Wilson / July 22, 2020

B2B Marketing

10 B2B Lead Generation Statistics via Email Marketing

B2B lead generation is a crucial process in an organization. Here are 10 interesting B2B lead generation via email marketing statistics

by Kristin Mortis / June 25, 2020

B2B Marketing

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new type of “normal.” Here’s what b2b marketers need to know.

by Tom Pick / June 17, 2020

B2B Marketing

5 Tips to Scale Your B2B Lead Generation

B2B lead generation is hard enough when you’re a small business, but it gets much harder as you grow and need to scale – you can’t just cold call anymore. So, how do you do it? Here are some tips that can rev up your lead generation efforts and give you the results you need.

by Andy Beohar / April 20, 2020

B2B Marketing

What is the Role of Marketing Automation in the B2B Landscape?

What role does marketing automation play for B2B companies? This infographic explores the topic in more detail.

by Kristin Mortis / April 1, 2020

B2B Marketing

How to Attract Buyers in the Modern Business-to-Business Market

B2B sales has been transformed by digitization, eProcurement, and changing expectations. We show B2B sellers what they need to do to attract today’s buyers.

by Brady Behrman / March 16, 2020

B2B Marketing

6 B2B Marketing Strategies That Really Work

In this saturated market, traditional marketing techniques won’t work for B2B businesses. So, here are 6 B2B marketing tactics that will.

by Ehsan Memari / February 6, 2020

B2B Marketing

5 Ingredients of an Effective B2B Marketing Strategy

Many B2B marketers try to find an effective B2B marketing strategy by throwing strategies at the wall and hoping one or more of them stick. Instead, they should learn the difference between B2C and B2B approaches to marketing.

by Lisa Michaels / January 22, 2020

B2B Marketing

Re-engaging Past Leads: Tips for B2B Companies

From time to time leads will go silent. These 5 tips will help you to re-engage past leads and grow your B2B business.

by Dave Lawrence / December 18, 2019

B2B Marketing

Using Social Media to Build Strong B2B Relationships

Social media is a useful tool for B2B businesses. Let’s take a look at how to construct and maintain B2B relationships.

by Amanda Peterson / November 20, 2019

B2B Marketing

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Here’s how to explain B2B marketing in a way that’s actually interesting to those outside the profession, with six differences and one key similarity.

by Tom Pick / November 13, 2019