Category Archives: B2B Marketing

How to Create a B2B Buyer Persona – Six Key Dimensions

There are a lot of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. Let’s take a look at the six dimensions of a B2B buyer persona.

by Tom Pick / September 21, 2021

B2B Marketing

How Social Media and Influencers Have Radically Changed B2B Marketing

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.

by Tom Pick / July 14, 2021

B2B Marketing

The Impact of Peer Engagement of the Customer Buying Journey

Do you understand the impact that peer reviews make on the customer buying journey, including the B2B purchase journey? Here’s what you need to know.

by Laura Patterson / February 11, 2021

B2B Marketing

12 Crucial Do’s and Don’ts for B2B Influencer Marketing

Influencer marketing creates real value for B2B brands—if it’s done right. Here are 12 do’s and don’ts for B2B influencer marketing.

by Tom Pick / February 9, 2021

B2B Marketing

The Top 3 B2B Conversion Tracking Issues

Conversion tracking is a process that allows you to see the effectiveness of individual marketing channels. Here are a few tips to make your processes better.

by Leslie Anglesey / December 17, 2020

B2B Marketing

How B2B Brands Can Experiment With Content

In this article, we will explore a few different ways a B2B organization can experiment with content to win more leads. Let’s dive in.

by Kayleigh Alexandra / December 9, 2020

B2B Marketing

The State of B2B Influencer Marketing [Research]

Marketers who’ve embraced best practices in B2B influencer marketing have achieved remarkable results. Find out how in this recent research.

by Tom Pick / October 15, 2020

B2B Marketing, Content

5 B2B Content Marketing Trends to Take in 2021

Content Marketing in B2B technology is still one of the fastest growing and ever-changing fields in marketing today. We’ve gathered the best content marketing examples and stats we have seen and compiled our list of the top 5 B2B content marketing trends to take into the new year. These trends are sure to stick around in 2021 and will hopefully be a great source of inspiration to you.

by Anu Ramani / August 12, 2020

B2B Marketing

What CX Lessons can B2B Marketers Learn from Amazon?

To meet the needs of modern customers, B2B companies have started investing more in customer experiences. If you are one of them, consider replicating Amazon’s company culture.

by Jacob Wilson / July 22, 2020

B2B Marketing

10 B2B Lead Generation Statistics via Email Marketing

B2B lead generation is a crucial process in an organization. Here are 10 interesting B2B lead generation via email marketing statistics

by Kristin Mortis / June 25, 2020

B2B Marketing

B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new type of “normal.” Here’s what b2b marketers need to know.

by Tom Pick / June 17, 2020

B2B Marketing

5 Tips to Scale Your B2B Lead Generation

B2B lead generation is hard enough when you’re a small business, but it gets much harder as you grow and need to scale – you can’t just cold call anymore. So, how do you do it? Here are some tips that can rev up your lead generation efforts and give you the results you need.

by Andy Beohar / April 20, 2020

B2B Marketing

What is the Role of Marketing Automation in the B2B Landscape?

What role does marketing automation play for B2B companies? This infographic explores the topic in more detail.

by Kristin Mortis / April 1, 2020

B2B Marketing

How to Attract Buyers in the Modern Business-to-Business Market

B2B sales has been transformed by digitization, eProcurement, and changing expectations. We show B2B sellers what they need to do to attract today’s buyers.

by Brady Behrman / March 16, 2020

B2B Marketing

6 B2B Marketing Strategies That Really Work

In this saturated market, traditional marketing techniques won’t work for B2B businesses. So, here are 6 B2B marketing tactics that will.

by Ehsan Memari / February 6, 2020