Clicky

close
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
  •  Facebook
  •  LinkedIn
  •  Twitter
  •  Google +
  •  YouTube
V3B
  • Menu
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
    • Guest Post Guidelines

What is the Role of Marketing Automation in the B2B Landscape?

By Kristin Mortis,

April 1, 2020
B2B marketing has its own nuances. There are processes that have distinctive implications. Although unique to the B2B landscape, a greater chunk of all the processes combined are repetitive and susceptible to human error. If we automate all the mundane tasks involved in marketing, marketers who are otherwise caught up in these repetitive tasks will be able to devote more time in creating strategies, problem-solving, and applying their cognitive faculties to enhance their marketing endeavors.

The infographic that follows emphasizes certain aspects of marketing automation and its impact on B2B businesses. It answers some of the most common and frequently asked questions on marketing automation like:

  • Why more and more marketers are consistently adopting automation?
  • What is the adoption rate and growth rate of marketing automation?
  • What are the benefits of B2B marketing automation?
  • How effective do businesses find marketing automation?
  • What are the barriers to the adoption of marketing automation?
  • What is the roadmap of marketing automation in the B2B sector?

Overall it also explains the benefits of marketing automation for the B2B companies such as, how it helps to increase revenue, saves time by streamlining the process, facilitates cross-team collaboration, and improves the lead generation process.

While the majority of the companies are reaping huge success via marketing automation, some of them are facing specific barriers for integrating it into their marketing process, which is briefly explained in this infographic. The benefits provided by marketing automation outweigh the challenges, motivating companies to implement different automation techniques such as profiling and targeting, email automation, and dynamic content, to improve their long-term business results.

This detailed infographic provides precise information about the impact of marketing automation on B2B companies, resulting in a better understanding of the subject.

marketing automation

Kristin Mortis

Kristin Mortis is a Marketing Manager with 7+ years of experience at TDInsights based out of Plano, Texas. She helps businesses deliver the strongest marketing turnaround with cutting-edge digital strategies and tools. She writes about B2B Marketing, Big Data, Artificial Intelligence, and other technological innovations. Connect with Kristin on Twitter to learn about the emerging practices being implemented in the B2B segment.

Tagged:b2b best practicesB2B businessesb2b content marketingb2b marketingdigital marketing

Popular Posts

  • Instagram Phishing: How to Prevent It and What to Do If It Happens to You
  • Experiencing Twitter Analytics Problems – This May Be Why
  • The Hanna Andersson Story: When Losing Customers is Okay
  • Email Tips: Clean Up Your Inbox With A Google Apps Script
  • 7 Keyword Search Tools for Twitter

Recent Posts

  • Why Paying Attention to Your Customers’ Social Initiatives Matters
  • Boosting Your Brand Through Social Media Marketing
  • Four Types of Social Media Alerts to Create
  • Finding the Balance Between Physical and Digital Sales and Marketing
  • Nine Important Things to Know About Intent Data and AI

Our Family of Companies

  • Why V3B
  • Terms and Conditions
  • Privacy Policy
  • Guest Post Guidelines
  • Contact
© 2022 V3 Broadsuite. All rights reserved.
All content published by V3B is determined by our editors 100% in the interest of our readers, independent of advertising, sponsorships, or other considerations.