A right lead generation process guides the marketing approach in the exact direction that would help to produce the best revenue. Email marketing is one of the proven techniques to generate high-quality B2B leads. The convenience of starting a business conversation via email is proven from the statistics that the email open rate is around 22.86% across all the industries. The successful promotion of content sent via email to B2B businesses, is a testimony of the effectiveness of the B2B lead generation tactic through this approach. Almost 85% of respondents stated email marketing as an effective form of the lead generation process. And it does not stop there, the approach is also used for the lead nurturing process.
The lead nurturing process via email, is the right tactic, as the generation of lead could only be considered fully successful if the lead gets converted. Lead nurturing emails help to get around 10 times better response than regular emails, and leads to a 20% increase in the opportunities. With the rise in sales opportunities, there are increased chances of more conversions at the right time.
B2B lead generation is also made easy with email automation, as different emails such as welcome emails, promotional emails, transaction emails, among others, send to prospects help in the right business results. The infographic below clearly explains how every email tactic helps in the B2B lead generation process in the form of statistics. It also explains what B2B marketers think about the lead generation process and how it can be improved.