Featured Articles, marketing, Pop Culture and Current Events, pr, PR Strategy Kenneth Cole’s Attempt at Brand Suicide by Shelly Kramer / February 3, 2011
Featured Articles, Ramblings, Social Media Marketing BP Spills Coffee: A Laugh Instead of a Cry by Shelly Kramer / June 18, 2010
Branding / Identity, Featured Articles, Public Relations, Strategies and Tactics, Traditional Marketing BP-Top Kill Failed: Every Day, More of a PR Disaster by Shelly Kramer / May 30, 2010