Relationship Marketing How to Effectively Advertise to New Generations of Customers Gen Z has arrived and they’re different than their previous generational counterparts so how do you advertise to them? Let’s take a look. by Dan Matthews / February 4, 2020
Relationship Marketing Why Marketing for Connection Instead of Sales Drives Conversions As marketing and the way that customers engage with businesses evolve, conversion-based marketing is fading out. Instead, businesses are marketing for connection. Here’s what you need to know. by Adrian Johansen / October 15, 2019
Relationship Marketing The Importance of a Review: How to Shape a User-Generated Marketing Strategy Let’s examine the importance of customer reviews and how you can use them to your benefit in a user-generated content strategy. by Marie Johnson / August 5, 2019
Relationship Marketing Make Your Marketing & Sales Playbook a Powerful Alignment Tool by Laura Patterson / March 12, 2019
Blog Marketing, Online Marketing, Traditional Marketing, Video Why Leveraging Video for B2B Lead Generation is a Must by Shawn Elledge / April 23, 2018
Branding / Identity, Corporate Strategy CRO & UX: How to Design for Both Experience and Revenue Learn how to leverage the power of both CRO and UX to gain loyal customers and grow your business. Talia Wolf warns against common mistakes. by Talia Wolf / March 23, 2018
Featured Articles, pr, Public Relations Corporate Communications: Crisis in Conscience by Guest / January 23, 2015
Branding / Identity, Digital Marketing, Featured Articles, Traditional Marketing Personal Branding 101: Six Strategies for Building Your Personal Brand by Shelly Kramer / June 18, 2014
Brand and Reputation Management, Branding / Identity, Consumer Behavior, Crisis Management, Featured Articles, Marketing Tips, Relationship Marketing, Tactics and Tips British Airways Sponsored Tweet: Customer Service Is Critical by Katy Ryan Schamberger / September 9, 2013
Brand and Reputation Management, Branding / Identity, Business Intelligence, Featured Articles, PR Tips, Social Media Tips and Training Why The Company You Keep Online Is A Big Deal [And How To Fix It] by Shelly Kramer / August 15, 2013
Featured Articles, Marketing Tips, PR Strategy, PR Tips, Relationship Marketing, Tactics and Tips Agency Outreach Gone Wrong: And How to Avoid It by Shelly Kramer / May 31, 2013
Business Intelligence, Consumer Behavior, Featured Articles, marketing plan, Marketing Tips, Relationship Marketing, Tactics and Tips 5 Donor Retention Strategies for Nonprofits by Guest / March 30, 2013
Apps, Branding / Identity, Digital Marketing, Featured Articles, Strategies and Tactics, Technology news Kansas City Mayor Continues Tech Takeover With New App by Shelly Kramer / March 27, 2013
Brand and Reputation Management, Business Intelligence, Consumer Behavior, Corporate Strategy, Digital Marketing, Featured Articles, Public Relations, Social Media Tips and Training, Tactics and Tips Companies Missing the Boat with Social Customer Service by Guest / February 26, 2013
Brand and Reputation Management, Consumer Behavior, Crisis Management, Featured Articles, Public Relations, Social Media Marketing DKNY Brand in Fix Over Alleged HONY Photo Snatch by Shelly Kramer / February 25, 2013