Business and Leadership Customer Attrition: The Five Common Points by Marina Erulkar / August 7, 2018
Customer Service, marketing Optimizing Customer Relationships: Fusing Customer Intelligence and Process Efficiency Today’s marketers know that optimizing customer relationships means using insights from big data and customer intelligence in a smart manner. Here’s what you need to do. by Marina Erulkar / December 15, 2017
Data Big Data, Great Potential: Why We Need to Do More with Big Data Companies need to evolve failed tactics to profitable customer strategies and relationships by creating impactful customer intelligence from big data. by Marina Erulkar / October 20, 2017
B2B Marketing Are We Big Data Ready? Beyond the Easy Answers of Clicks and Response Rates by Marina Erulkar / July 24, 2017
marketing, Strategies and Tactics Seven Common Problems with Tech Marketing and What to Do Instead by Marina Erulkar / June 15, 2017
B2B Marketing, Blog, Email Marketing, Featured Articles Email Opt-Outs: Two Companies, Same Results, Different Opportunities [Case Study] by Marina Erulkar / March 11, 2017
