Employee Advocacy is difficult to implement for many because it requires change across every department and trusting, transparent, employee focused culture.
We had a great discussion this week ranging from CMO and the Cloud, to the big news from IBM Insight event, to the importance the CMO and CIO relationship and how to make silos work. Also make sure to tune into the end of the interview and hear what buzzwords Olivier thinks we need to kill off, you might be surprised by his answer!