Category Archives: seo

seo

Schema.org and Rich Snippets: How to Optimize for Additional Organic Search Exposure

How do you earn rich snippets in search? Schema.org, a structured markup supported and promoted by Google itself, can help. Here’s everything that you need to know.

by Ann Smarty / December 16, 2019

seo

Why Your Website Needs an SEO Audit

The internet is fast-moving and what works today might not work next month. So staying on top of your SEO is important. Here’s why you need to do an SEO audit regularly.

by Matthew Woodward / November 6, 2019

seo

What You Need to Know About Technical SEO

While it may seem daunting to embark on the technical SEO journey, the effect it will have on your website is well worth the effort. Here’s what you need to know.

by Adrian Johansen / September 9, 2019

seo

SEO for Startups: 9 Reasons an SEO Strategy Should Be a Priority

Your SEO journey for a startup business can be hard, but it’s necessary. Here are 9 reasons an SEO strategy is necessary for your startup.

by John Vuong / May 1, 2019

seo

Semantic Search: Beyond Keyword Strings and How to Adapt

Nowadays, you need to know what each keyword means, clearly understand user intent and provide rich information that can contextualize the keywords. In the age of semantic search, each of these is crucial for SEO.

by Ann Smarty / April 10, 2019

seo

Keyword Mapping: What It Is and How to Get Started

by Karen Evans / March 13, 2019

seo

Voice & Visual Search Is Changing How We Approach SEO

by Eric Vidal / December 4, 2018

Search Engine Optimization and Marketing, seo

The State of Search: 17 Illuminating SEO and SEM Statistics

SEO is a proven tactic for generating high-quality leads, but it is changing. Here are 17 good-to-know SEO and SEM facts and stats to help support your efforts.

by Tom Pick / February 21, 2018