Question: We have been pretty good about sharing and creating content but we are hoping to build a bigger audience. Any advice or tips that you have found that work for getting more connected to your audience?
While there are so many ways to build an audience, there is one item more than anything else that I have seen great brands do to build stronger followings, more brand loyalty and of course that growing online engagement.
It’s called “Personality.”
Of course every business and industry is unique and each business has to take this uniqueness into account, the bottom line is ultimately on both ends of every business transaction is a person and people have lives and things that matter to them outside of work. Often times those things outside of work are the things that are nearest and dearest to our hearts (read: emotions) aren’t found at work.
So what does this all mean?
In short, what a lot of businesses lack in their content marketing and social media is a little personality. Of course great information and topics are a starting point, but if you want people to pay attention and ultimately feel a connection with your brand then they need to see you as more than just a periodical. Instead you want them to see you as someone they can relate with on what is important to them. This doesn’t mean that you need to start sharing from the depths of your being or diving into heated political debates, that would be the other extreme. However, when you are writing and sharing content don’t be afraid to be a little bit personal. To share real experiences, talk about your favorite sports teams or just show a little excitement in your content can all make you more personable, which by in large, people like.
The bottom line is nowadays seemingly everyone is on social. Standing out takes consistency and effort but for some brands a small way to differentiate is to infuse a little personality into your content and social media.
Ask yourself this: What does our content marketing and social media say about our brand?
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