A Google algorithm update was released in March. Rather than look at short-term solutions that could be undone by the next one, SEO marketers should stop sweating the small stuff and seek long-term growth.
Nowadays, you need to know what each keyword means, clearly understand user intent and provide rich information that can contextualize the keywords. In the age of semantic search, each of these is crucial for SEO.
Learning how your competitors plan to spend their digital marketing budget in the next few years will better prepare you. Here’s what you need to know.
