customer experience Archives

Data

Honesty, Transparency, and Data Collection: Improving Customer Trust and Loyalty

Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.

by Daniel Newman / March 17, 2021

marketing

What Should CMOs Focus On In 2021?

Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.

by Daniel Newman / March 9, 2021

B2B Marketing

The Impact of Peer Engagement of the Customer Buying Journey

Do you understand the impact that peer reviews make on the customer buying journey, including the B2B purchase journey? Here’s what you need to know.

by Laura Patterson / February 11, 2021

MarTech

5 Tech Trends Keeping CMOs Awake at Night

While technologists tout the coolest digital transformation trends for 2021, the following tech trends are keeping CMOs up at night.

by Daniel Newman / January 19, 2021

Corporate Strategy

8 Best Practices to Create an Effective Customer Journey Map

Creating a customer journey map enables you to visualize the path your customers enabling you to make better connections and ultimately more sales.

by Dan Wan / September 30, 2020

Branding / Identity

4 Key Customer Experience Metrics Brands Should Be Tracking

As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.

by Daniel Newman / September 23, 2020

Business and Leadership

7 Steps to Conducting Foolproof Competitor Analysis

by Ronita Mohan / July 13, 2020

Business and Leadership

Connect Customer Engagement to the Purchasing Process

It is worthwhile to develop customer engagement strategies that focus on creating a positive and consistent online and offline customer experiences.

by Laura Patterson / June 16, 2020

Digital Marketing

4 Signs Your Digital Marketing Strategy is Antiquated

Your digital marketing strategy requires continuous monitoring. When was the last time yours had an overhaul?

by Kimberlee Henry / March 6, 2020

Marketing Tips

How Do Events Fit in Corporate Marketing? Eight Intriguing Women in Event Tech Share Insights

Eight event planning professionals share their thoughts on how live events are viewed with corporate marketing departments — and how they should be treated.

by Tom Pick / June 3, 2019

Branding / Identity

Tag Archives: customer experience

Honesty, Transparency, and Data Collection: Improving Customer Trust and Loyalty

What Should CMOs Focus On In 2021?

The Impact of Peer Engagement of the Customer Buying Journey

8 Best Practices to Create an Effective Customer Journey Map

4 Key Customer Experience Metrics Brands Should Be Tracking

7 Steps to Conducting Foolproof Competitor Analysis

4 Signs Your Digital Marketing Strategy is Antiquated

How Do Events Fit in Corporate Marketing? Eight Intriguing Women in Event Tech Share Insights

What a Trip to Whole Foods Can Teach You About Branding

Customer Experience Fuels Today’s Retail [Report]

Customer Acquisition: The 5 Common Mistakes

How Customer Experience Strategies Can Fuel Your Lead Generation

4 Ways to Tailor Your Customer Experience and Transform Your Business