If you have an iPhone, chances are you take a lot of photos. After all, how can you resist the convenience? The photo quality? And, of course, the apps? Yet there comes a time when it’s time to take your skills to the next level. And that’s where iPhone Photography: The Visual Guide comes in.
This easy-to-use, info-packed book is the brainchild of my good friend Alli Worthington. In fact, she describes it as “the prettiest, skimmable and most helpful iPhone photography ebook ever.” I’ll admit to long being addicted to Alli’s Instagram photos, so no one was more psyched than I when I realized this book was in progress.
The great thing about iPhone Photography: The Visual Guide is that it’s an ideal tool for all sorts of budding iPhone photographers. Maybe you’ve learned the basics of iPhone photography and want to learn new skills. Or perhaps you feel like you’re drowning in iPhone photos and want a better way to store (and back up) your images. Guess what? All of that info—and more—is in the guide.
What I love about this ebook is that it’s a great tool for marketers and small business owners, too. Adding creative and unexpected photos to your blog posts is an easy way to make your content much more engaging and more likely to be viewed and shared. And taking your own photos? Well, that’s more fun and less expensive than buying them or using lame free stock images.
Rich media (including awesome photos) is a big deal. And rich media goes a long way toward driving interest and engagement in the social space. So if you’re not already doing it, be sure you’re using photos (and some visual appeal) as part of your content marketing efforts – whether it’s your brand’s Facebook page, G+ page or your corporate blog.
And learning how to take really great pics with your iPhone? It’ll quickly become an addiction. I promise.
The best news of all? This fantastic resource will set you back a mere $5. Yep, you read that correctly. Not much to pay for a heck of a content tool, right?
So what are you waiting for? Download the book, grab your iPhone and prepare to channel your inner Ansel Adams. And once you’re finished, come back and tell us the best thing you learned from iPhone Photography: The Visual Guide. Better yet, share some killer photos!
A final note? Go Alli! I’m so proud of you for making this a reality!
Image by sridgway via Creative Commons
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
