Vidar is a founder of 3 tech startups, including Meddle.it – a micro-blogging and curation platform for social selling and marketing. He has previously also served as Chief Product Officer at Converseon, VP of Marketing for JPMorgan and strategist at Ogilvy. Originally from Norway, he’s settled in New Jersey with his wife and daughter. His Meddle profile is: https://meddle.it/vidar
This weeks questions for our guest and the community:
Q1: Why is quality content so important for #socialbusiness success? #SShour
Q2: What role does thought leadership play in building a brand? #SShour
Q3: Ideally, who should be sharing content on behalf of a business? #SShour
Q4: How important is employee advocacy in a content strategy? #SShour
Q5: What exactly is @Meddleit and what inspired it? #SShour
Q6: Sourcing quality content is one of the biggest hurdles for a #social seller. How can @Meddleit help? #SShour
Q7: Sharing content triggers conversations. How does adding your own commentary increase engagement? #SShour
Q8: How important are hashtags when sharing content on Twitter, Facebook and Google+? #SShour
Q9: What best practices would you recommend to someone who is just starting to curate and share content? #SShour
Q10: What is your #1 pet peeve for content sharing on #social networks? #SShour
Google+ Hangout (Interview)