In this digital age of transparency, authenticity, and constant change the one thing that we know all companies, brands, and leaders must figure out is how to establish trust.
So I ask you to embrace the “Power Of Social” by not focusing on what social network is the best or if you should be using TSU or ELLO, rather seek out conversations and build relationships with people, so that when you meet in real life for the first time, you can experience the feeling I’ve been so fortunate to have many times this year!
Whats your favorite MOBILE social media tool? What is your favorite app for social media and content on the ipad? How do you create content or curate content to drive engagement and conversations? Do relationships and community have anything to do with how influential an influencer really is for a brand? All this and more answered on the latest episode of #iSocialTalks! Episode 17.
No matter the reason the key element was this simple action led to a humblebrag moment that every person working in or using social media is guilty of.
If you go to an event, have great seats at game, meet a celebrity or get a great deal these events are posted on social media immediately. The great part are these posts are authentic and provide third party validation and word of mouth marketing.
Innovation isn’t dependent on a company being a social business, Innovation happens when a company creates a philosophy that embraces the power of social, mobile, analytics, cloud and security while embracing the technology of the future. We must look at solutions like cyber security that require philosophy style changes as case studies that have trends and patterns we can learn from while also understanding the importance of creating new community experiences by challenging the status quo and every traditional way of thinking imaginable!
With so much talk about change this week #iSocialTalks focused on changes that need to happen for digital leaders, how we must rethink content curation and content creation and lastly what and how we use trends like #FollowFriday to build communities.