Question: Our company is extremely limited on time to do Social Media. How should we spend our limited resources to get the biggest bang for our buck?
Since the people that should be reading this article are probably really busy, I’m going to keep this answer short and on point.
Small companies with limited resources for social media need to spend the limited time they have on the engagement and communication side.
Things like finding, scheduling and sharing content are important, but are things that can easily be outsourced or done using a few tools.
For small companies that want to do their own sourcing and sharing I highly recommend tools like Bundle Post, Sendible and HootSuite.
Having said that, I think companies with limited resources need to spend more time (of the limited time they have) talking to people, asking questions and learning about their audience and less time broadcasting, curating and promoting. (Those things should be done when the frontline has been taken care of).
So by all means share great content when you find it, but more than anything, use social as a way to talk to customer, prospects and employees. As much as it may seem counterintuitive, the social side of social media should supersede the marketing; at least if you want it to be an effective channel for developing relationships that turn into business.
If you only have a few minutes a day to spend on your Social Media, what are you doing with them? Is it time to make the most of your tools, resources and connections?
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