Question: With all of this movement toward social and content marketing, is Email Marketing still important for our business?
While social media may receive a lot of the buzz when it comes to the trends of marketing, don’t for even a second think that it is the end all be all for most businesses.
If you are in business, then yes, you should be taking advantage of opportunities to utilize social media in a way that is helpful to your business, but the migration toward those kinds of marketing activities shouldn’t completely eliminate the need for other more traditional types of marketing.
Your question about email marketing is a perfect example. Now, whether it is still important for your business depends a bit on your specific business, but there are so many reasons that email marketing is still a great way to connect to your current and prospective customers. For instance, the following…
Staying In Touch: Using email campaigns to stay in touch with your clients is a great way to keep them up to date on products, services and changes. It is also a great way to notify them of promotions or events that would be relevant.
Measurability: Email campaigns using many low cost off the shelf software allow for measurement that most cannot get from social. Things like who opened, clicked and took action on an email campaign. This data is great for determining where opportunities may lie for new business.
Split Testing: Email marketing allows you to send different things to different groups easily so you can see what gets a better response. This is great when trying to test a new product or service. It is also great to see what people respond to more positively when creating a promotion or special.
These are just a few of the many reasons that email marketing is still a valuable activity and is something that most companies should keep as part of their marketing strategy going forward.
Is your business taking advantage of what email marketing can do for keeping in touch, measuring and testing your ideas?
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