Question: Creating original content multiple times per week is challenging, any suggestions for other ways to create new content for our owned properties?
This is a great question as so many companies struggle with this. Creating high impact content can take a lot of time and energy so exploring other ways to augment and expand your content efforts has a ton of value for both time and return on effort.
If there was one thing that I think most companies could do to improve their content efforts it would be curation of articles to be posted on their blog and I’m not talking about lists of good articles to read but more engaging specific content that audiences can connect with that can be rather quick to create for marketers.
For example, if your business is a reseller of a Cloud Backup solution there are tons of great articles outlining the importance of backing up data.
While creating the content from scratch is a great way to go another approach could be to seek out good articles written by industry experts or suppliers and using them as the basis of your article.
I recommend creating a post on your blog with an original title that outlines what the post is about, from there the steps I follow are these:
- Identify Key Topics: Every article should be about a key topic for your business. Look for articles that highlight your core value proposition and the key topics you seek to create content on.
- Keywords and Keyphrases: If you are practicing SEO and targeting certain long and short-tail keywords and phrases then it is good to incorporate them in the title and curated article.
- Curated Article (100-200 words): Incorporate a brief excerpt on the article and why it is relevant. This should relate the content to your business and point the client as to why you are sharing this.
- Call to action: At the end of your curated article it is good practice to give the client some specific ways to connect back on the subject matter such as…”If your business is interested in learning more about….”
And it is as simple as that. Usually finding and generating these articles can be a 20-30 minute effort and a terrific way to connect with your target audience.
Furthermore, the links you are using will connect you to people in your business and they will see you referencing their content (with proper attribution) and this may lead to new networking opportunities.
Writing curated blog posts are a tremendous way to increase content, connect with clients, vendors and prospects and keep your owned properties full of high value information?
Writing curated blog posts are a tremendous way to increase content, connect with clients, vendors and prospects and keep your owned properties full of high value information?
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Daniel Newman is the co-founder of V3*Broadsuite and is an experienced C-level executive, serving as a strategy consultant for small and mid-sized businesses. He’s also an insight/analyst partner to four Fortune 50 enterprises and previously served as the co-founder and CEO of EC3, a hosted IT and communications services provider. Prior to that, he served as the CEO of United Visual, Inc. in Chicago Illinois.
He is a widely published writer who contributes weekly to Forbes, Entrepreneur, Huffington Post and industry publications such as Commercial Integrator, Sound & Communication and Corporate Tech Decisions. He’s also author of three best-selling business books including The New Rules of Customer Engagement, The Millennial CEO, and just recently Evolve: Marketing (^as we know it) is Doomed.
Daniel has established a reputation as a leading thinker in topics such as Social, Big Data, Cloud and Mobile. He has been named to many top influencer lists in all of these areas, including recognition by the Huffington Post as one of the 100 business and leadership accounts to follow on Twitter. He is also an adjunct professor of management at North Central College.
