As technology continues to advance, so does mobile marketing. There are constantly new trends in mobile that are evolving and expanding the way users interact with their phones and the brands that are marketing to them. And if your brand doesn’t keep up with these trends, it can quickly fall behind and miss out on new opportunities to engage with and attract new customers.
Why Mobile Marketing is Essential for Your Business
Mobile phones are an integral part of most consumers’ lives today. So much of our day revolves around our phones. They have become the ultimate multi-tool that aids us in just about everything we do.
Our mobile phones are a means of communication, a camera, and a way to socialize. They help us complete work tasks, provide us with entertainment, help us navigate, and keep us organized. They represent a vast source of information and knowledge, as well as an e-commerce tool that allows us to shop for just about anything.
And as the majority of customers use their phones for just about everything, the best way to connect with them and show them you care is to have a quality mobile marketing strategy that caters to their wants and needs. However, as with most things today, there are constantly new trends that are popping up, and it’s important to stay on top of these trends if you want to continue appealing to newer and younger generations of consumers.
Mobile Marketing Trends to Follow
When it comes to mobile, you’ve got to stay on your toes. Mobile is ever-changing, and the second you start getting comfortable with a new platform or feature, there is likely already something new that users are getting into.
After the pandemic, mobile upped its game even more as most consumers started spending more time on their phones than usual while they were stuck at home — but that trend isn’t likely to go away. In fact, this upward mobile momentum is likely to increase as mobile capabilities and mobile marketing become even more advanced.
New Platforms
Social media platforms are constantly getting upgrades and face lifts. Existing platforms are always adding new features, and new platforms seem to pop up out of nowhere. But it’s important to stay on top of these changes, as social media is one of the primary things consumers use their phones for.
TikTok, for example, became a huge success over the pandemic and is quickly becoming one of the most popular platforms. So while it can be easy to stick with your comfort zone and the apps you are already familiar with and having success with, it’s essential to start creating a presence on new platforms the second they start trending.
Mobile Commerce
Mobile shopping is bigger now than ever before, thanks to the pandemic forcing people to stay home. As such, providing a quality mobile shopping experience for your customers is a must. As consumers have grown used to researching brands and shopping from their phones, there are likely to continue doing so due to convenience.
Having a brick-and-mortar location is still essential, but brands need to start making mobile shopping experiences a priority if they want to continue appealing to today’s more mobile-savvy generation of customers.
Push Notifications
Push notifications on mobile have been around for years now but triggered push notifications are something newer and more beneficial. Originally, push notifications would simply pop up anywhere at any time without consideration for relevance. As such, they became annoying to customers and didn’t do that much good.
With advancements, however, push notifications have gotten an upgrade and can now be used to only target the appropriate audience at just the right time, making them more effective. With mobile use increasing over the past couple of years, triggered push notifications have become more and more common and have shown to increase click and conversion rates.
Artificial Intelligence (AI)
Artificial intelligence (AI) has applications across numerous industries and channels. But it is becoming especially helpful in the realm of mobile marketing. Mobile applications and platforms can use AI-powered systems to create better user experiences by using machine learning to identify words and trends in user posts and comments.
AI can also be used to improve a brand’s data strategy, which can then enhance its mobile marketing strategy. For example, AI can optimize data analytics, allowing brands to more easily collect and analyze data to better understand their customer’s mobile activity. This can then offer insights that allow brands to improve how they target these users.
Augmented Reality (AR)
Augmented reality (AR), another advanced technology, is also being used today by businesses to boost their marketing efforts. Like virtual reality (VR), AR is a digital interactive experience. However, it differs from VR because it provides an augmented experience of a real-world environment rather than an entirely digitally simulated environment.
For example, let’s say someone was shopping for new furniture — they can hold up their phone and view their living room with their camera, and the AR application could then show them what different pieces of furniture would look like in the room.
AR marketing is still new and not widely available, but it is becoming increasingly popular. AR allows brands to create a more interactive customer experience and enables the customer to more easily view things they want to shop for as if they were standing right there in front of the item in real life.
Final Thoughts: How Businesses Can Capitalize on Mobile Trends to Improve Their Marketing
As mobile is constantly changing and evolving, the first step to capitalizing on mobile trends is to have a dedicated mobile marketing team. Mobile is such an essential part of marketing today, and if you don’t have a team that can focus on it, you are likely missing out on a lot of opportunities.
Your brand should also be constantly researching mobile trends, such as the ones listed above. The best way to improve your mobile marketing is to get on top of trends as quickly as possible. The goal is to get ahead of the game rather than always following what everyone else is already doing and has been doing for a while.