In 2021, we’re going to see marketing teams especially focused on taking control of customer data and analytics efforts for the welfare of the enterprise. Here are some key ways teams can use data to drive better customer outcomes and business performance this year.
Want to watch AI transform advertising and financial services? Look no further than the JPMorgan Chase 5-year deal with AI startup Persado. The financial giant’s impressive foray into artificial intelligence follows a multi-year pilot using AI to help develop the most effective ads. How effective? Try a 450% click through rate. The fact that Persado’s machine learning tool wrote better ad copy than its own copywriters shows that the advertising industry is undergoing its own transformation—whether it likes it or not.