There are constantly new trends in mobile that are evolving and expanding the way users interact with their phones and the brands that are marketing to them.
In 2021, we’re going to see marketing teams especially focused on taking control of customer data and analytics efforts for the welfare of the enterprise. Here are some key ways teams can use data to drive better customer outcomes and business performance this year.
Want to watch AI transform advertising and financial services? Look no further than the JPMorgan Chase 5-year deal with AI startup Persado. The financial giant’s impressive foray into artificial intelligence follows a multi-year pilot using AI to help develop the most effective ads. How effective? Try a 450% click through rate. The fact that Persado’s machine learning tool wrote better ad copy than its own copywriters shows that the advertising industry is undergoing its own transformation—whether it likes it or not.
Both spending on marketing technology and the number of tools available are exploding. Here are a dozen research findings to help you invest strategically.
From expanded use of established tools to embracing new technologies, here are four top trends in B2B martech from leading industry influencers and bloggers.