There’s been a lot happening the past few days, from the Cubs winning the World Series after 108 years to the Presidential campaign coming to a close with the election this Tuesday. While it certainly has been a busy time, it’s a good time to take a break and share with you the latest edition of “Things You Need To Know This Week.”The mobile internet has surpassed desktop for the first time, according to Internet monitoring company StatCounter. This is huge news but hardly a surprise given the ubiquity of Internet connected mobile devices. via TechCrunch
Email marketers are getting on board with video and it’s becoming a major marketing vehicle in a big way. via eMarketer
Snapchat is making moves to take complete control over Discover ad sales to consolidate ad buying. Here’s what it may mean for marketers. via MarketingLand
Mark Zuckerburg sees the future and it’s video. He is putting Facebook’s money where his mouth is and investing heavily to make the camera the main way we share on social media. Investors are not so sure. via CNET
Twitter is helping brands automate customer service with welcome messages and quick replies. via Marketing Land
Instagram is testing shoppable photo tags going beyond a place to post your selfies and turning the photo sharing site into a true online commerce portal.via Techcrunch
The holiday shopping season is moving more online this year with younger Internet users most likely to clicking the buy button on Black Friday and Cyber Monday. via eMarketer
Photo Credit: etargetmedia1 Flickr via Compfight cc
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
