The key to finding value on Linkedin is having a strategy, understanding the platform and investing your time.
During this Episode I cover:
- Linkedin as part of your Digital Footprint
- How every action on Linkedin tells your Digital Story
- Importance of sharing and commenting on content
- It’s more than a recruiting tool
- Power of Linkedin Publisher even as the tool changes.
- What, Why and When to post content to Linkedin
- What to think about when creating a Linkedin strategy.
Bilal Jaffery Linkedin Publisher Post I reference on the show
My Linkedin Publisher Home
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Brian Fanzo is a partner and Chief Digital Strategist at Broadsuite Media Group (BMG). His focus is on helping companies utilize new technology like mobile, analytics, and cloud computing to be more productive. He is also an expert at working with audiences and brands who want to learn more about using social media and content marketing (including rich media content), to more effectively reach, inform, educate, and connect with their audiences and prospect bases. Brian is also an expert on the topic of Millennials. He speaks on this topic and works with organizations helping them understand the Millennial mindset, what motivates them, how to prepare your organization for the future workforce, and a myriad of other topics related to a new generation of leaders.
Brian is passionate about teaching change and he focuses on doing this in his work with brands as both an influencer and advisor, and he’s also a sought-after speaker and multi-media creator. In addition to contributing regularly to MillennialCEO, Brian co-hosts two weekly Twitter chats, #SbizHour and #CloudTalk, as well as co-hosting a a weekly podcast called SMACtalk. You can find Brian on Twitter@isocialfanz, or on LinkedIn or Google+.
