Today I am honored to feature and share a great post from SAP’s Vice President of Content, Michael Brenner. Michael shares his insight on the future of Content Marketing and being that Content is what we do here at BroadSuite, we wanted to share it with you. I’ll let Michael take it from here.
This week I presented at the BtoB Magazine’sDigital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself.
Some Content Marketing Trends:
- Everyone uses content marketing but no one feels they are very good at it. The Content Marketing Institute and MarketingProfs released their latest trends that showed that more than 90% report to use content marketing and less than 50% feel they are very good at it (Click to Tweet)
- Advertising is on the decline. Mass marketing and promotional advertising techniques just ain’t working and this causing marketers to consider content marketing over advertising. (Click to Tweet)
- Still, 73% of consumers could care less if the brands they use disappeared tomorrow (Click to Tweet)
My Content Marketing Predictions
- Customer-Centricity is the only way to break through the noise of boring and self-promoting content. We must begin to make our customers the heroes of our stories (Click to Tweet)
- The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs (Click to Tweet)
- The future of content is mobile, visual, consumable and snackable (Click to Tweet)
- More brands will start acting like publishers and set up newsrooms. Brand journalism is here to stay. (Click to Tweet)
- Brands will partner with publishers to deliver high-quality content in innovative new ways. (Click to Tweet)
- Brands will begin to entertain their audiences by producing high quality entertainment and features (Click to Tweet)
- A few brands will have the courage to show their human side and produce funny, humorous content (Click to Tweet)
So there you have it, some of my top trends and predictions. What do you think?
Let me know what you think in the comments below. And please follow along on Twitter, LinkedIn, Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
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This post originally was republished with permission from the Author. It was featured on B2B Marketing Insider and the article can be found here
Daniel Newman is the co-founder of V3*Broadsuite and is an experienced C-level executive, serving as a strategy consultant for small and mid-sized businesses. He’s also an insight/analyst partner to four Fortune 50 enterprises and previously served as the co-founder and CEO of EC3, a hosted IT and communications services provider. Prior to that, he served as the CEO of United Visual, Inc. in Chicago Illinois.
He is a widely published writer who contributes weekly to Forbes, Entrepreneur, Huffington Post and industry publications such as Commercial Integrator, Sound & Communication and Corporate Tech Decisions. He’s also author of three best-selling business books including The New Rules of Customer Engagement, The Millennial CEO, and just recently Evolve: Marketing (^as we know it) is Doomed.
Daniel has established a reputation as a leading thinker in topics such as Social, Big Data, Cloud and Mobile. He has been named to many top influencer lists in all of these areas, including recognition by the Huffington Post as one of the 100 business and leadership accounts to follow on Twitter. He is also an adjunct professor of management at North Central College.
