During her presentation, to be held from 11:30 a.m. to 1 p.m. on August 28 at Lidia’s (101 W. 22nd St.), Roberta will discuss “Turning Consumer Insight and Best Practices into Marketing Action.”
It’s a topic that Roberta not only knows about—it’s a subject matter in which she excels, too. In her role at GE, she’s managed and improved internal business processes with the Net Promoter Score program, resulting in more than 68% customer improvement in overall customer satisfaction scores—and that adds up to more than $24 million in retained revenues. She’s also built voice of consumer touchpoint strategies, developed a customer experience program and established loyalty KPIs that bring visibility to the effectiveness of customer experience programs for GE Capital and GE Power & Water.
Roberta will draw from her experience, including two specific GE case studies, to show you how you can use data like voice of customer surveys and consumer need-based segmentation research to drive actionable marketing strategies and tactics.
Plus, you’ll have a chance to catch up with other local marketers, too. And when there’s delicious Italian food involved? Well, we call that a win-win situation.
Head over to EventBrite and buy your ticket now. I’ll be there, and I hope you’ll consider joining me. I try and get to the BMA group events as often as possible since their speakers and their presentations are sure to provide valuable insights and takeaways that I can always use. Roberta definitely fits the bill.