Data collection and analysis are both critical when it comes to refining and improving your marketing strategy. Yet acting on the information you’ve gathered isn’t always easy—and if you’re struggling with that dilemma (and are in the Kansas City area), make sure to join BMA KC at next week’s lunch and learn, featuring Roberta O’Keith of GE Power & Water—Air Filtration.
During her presentation, to be held from 11:30 a.m. to 1 p.m. on August 28 at Lidia’s (101 W. 22nd St.), Roberta will discuss “Turning Consumer Insight and Best Practices into Marketing Action.”
It’s a topic that Roberta not only knows about—it’s a subject matter in which she excels, too. In her role at GE, she’s managed and improved internal business processes with the Net Promoter Score program, resulting in more than 68% customer improvement in overall customer satisfaction scores—and that adds up to more than $24 million in retained revenues. She’s also built voice of consumer touchpoint strategies, developed a customer experience program and established loyalty KPIs that bring visibility to the effectiveness of customer experience programs for GE Capital and GE Power & Water.
Roberta will draw from her experience, including two specific GE case studies, to show you how you can use data like voice of customer surveys and consumer need-based segmentation research to drive actionable marketing strategies and tactics.
Plus, you’ll have a chance to catch up with other local marketers, too. And when there’s delicious Italian food involved? Well, we call that a win-win situation.
Head over to EventBrite and buy your ticket now. I’ll be there, and I hope you’ll consider joining me. I try and get to the BMA group events as often as possible since their speakers and their presentations are sure to provide valuable insights and takeaways that I can always use. Roberta definitely fits the bill.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
