During the webinar, Chris will explore how social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation. Despite all of these benefits, companies still struggle with a number of organizational and cultural challenges posed by social business. Chris will give you the insight you need to be aware of and overcome these obstacles as you integrate your own social business strategy.
I had a chance to hear Cheryl Mikovch, IBM’s Global Senior Marketing Manager, present on launching a social selling strategy last week at DemandCon San Francisco and she was spectacular. IBM is a brand that really gets the concept of social business, so this webinar is sure to be packed with great information and actionable insights.
Head over to BrightTalk and secure your spot for Chris’s webinar. If you’re not already a BrightTalk member, consider this a timely excuse to sign up. A free membership gets you access to a wealth of webinars, videos and presentations designed for those in the B2B space—consider it a treasure trove of sales and marketing knowledge that might just suck you in for the rest of the day!
Once you’ve finished the webinar, feel free to stop back by the blog and let me know what you thought. In the meantime, I’d love to know more about how your company is dealing with the transition to social business.
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