Today’s digital landscape has dramatically altered the way we do business, resulting in a shift to social business that has affected companies both internally and externally. To learn more about this shift and discover ways your company can tap into the power of social business, make plans to join Chris Moore, Social Business Specialist, IBM Collaboration Solutions, for “The Business of Social Business” webinar at 9 a.m. CST on April 25.
During the webinar, Chris will explore how social business can create valued customer experiences, increase workforce productivity and effectiveness and accelerate innovation. Despite all of these benefits, companies still struggle with a number of organizational and cultural challenges posed by social business. Chris will give you the insight you need to be aware of and overcome these obstacles as you integrate your own social business strategy.
I had a chance to hear Cheryl Mikovch, IBM’s Global Senior Marketing Manager, present on launching a social selling strategy last week at DemandCon San Francisco and she was spectacular. IBM is a brand that really gets the concept of social business, so this webinar is sure to be packed with great information and actionable insights.
Head over to BrightTalk and secure your spot for Chris’s webinar. If you’re not already a BrightTalk member, consider this a timely excuse to sign up. A free membership gets you access to a wealth of webinars, videos and presentations designed for those in the B2B space—consider it a treasure trove of sales and marketing knowledge that might just suck you in for the rest of the day!
Once you’ve finished the webinar, feel free to stop back by the blog and let me know what you thought. In the meantime, I’d love to know more about how your company is dealing with the transition to social business.
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Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
