If you’re a B2B marketer in the Kansas City area, make plans to join the local chapter of the Business Marketing Association for the next session in the B2B Marketing Leaders Series featuring Emerson CMO Kathy Button Bell.
During the presentation, to be held from 11:15 a.m. to 1 p.m. on April 17 at the Hallmark Visitors Center, Kathy will discuss “The Smart Difference: Becoming the Agents of Change in a Social World.” Drawing on her experience as “a veteran of the global B2B marketing wars,” Kathy will share her insight on the changing responsibilities of marketing executives and how they deal with corporate culture challenges created by social media.
Here’s what you’ll take away from Kathy’s presentation:
- Insight on the changing skillsets for marketing
- Examples of how customer insight can become “delectable content”
- First R&D, advertising and sales, then IT, now HR—framework for how marketing copes with “cats sleeping with dogs”
As someone responsible for global marketing and corporate branding for a $24.4 billion diversified global technology and engineering leader, Kathy knows what she’s talking about. And even though I’ll be on the sunny West Coast soaking up a wealth of B2B marketing and sales knowledge at DemandCon San Francisco, I’m sending V3’s Chief Content Officer, Katy Schamberger, to Kathy’s presentation—it’s going to be a good one, and I don’t want our team to miss out on all of the valuable information and insights that Kathy’s sure to share.
Fellow Kansas City marketers, consider this your nudge to register now. BMA-KC never disappoints with their events, and I have no doubt you’ll get your money’s worth from this month’s discussion. Spots are filling up, but we’ve got a special surprise for you–a registration code that will get you $10 off your member or non-member ticket. Just use code V3BMA (case-sensitive) when you register on EventBrite by Monday, April 15.
If you do attend, feel free to stop back by the blog and let me know what you thought of Kathy’s presentation.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
