If your data collection methods are anything like ours, you’re gathering a ton of data on your clients, customers and your own brand. Of course, that typically begs the question: What the heck do you do with all of this data?
After all, data is more than a bunch of numbers and stats. When analyzed correctly, it can be an important factor in driving sales, marketing and business decisions—not to mention overall company strategy, too. If you want to take full advantage of the information you’ve so carefully gathered, put the upcoming webinar, “5 Steps to Turn Data into Revenue: It’s What You Know About Who You Know” on your must-attend list.
Join Todd McCormick, Senior Vice President of Sales for Silverpop, at 2 p.m. EST on Wednesday for a free webinar that will teach you more about what sales and marketing can do to deliver amazing buying experiences that convert. Todd will discuss a number of related topics, including:
- Building a centralized database
- Segmentation
- Personalizing the website experience
- Using dynamic content
- Getting personal via automation
Once you’ve finished the webinar, you’ll not only have a clear, actionable plan that you can apply to your company’s data collection and analysis efforts—you’ll also be better prepared to connect with customers and prospects as individuals, rather than a vaguely defined group.
My team and I are already registered, and we can’t wait! Sign up now to secure your spot. This webinar comes at a great time—you’re likely planning your 2013 strategy, and data collection tools will only get more sophisticated. Instead of being behind the curve and struggling to catch up, you’ll be able to not only compile valuable customer and client data—you’ll be able to put it to use in a way that not only benefits your target audience, but also your bottom line.
See you there!
Image by borman818 via Creative Commons
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
