Sure, Facebook is a fun place to spend time—and it can be an effective, even lucrative part of your company’s digital marketing strategy. Yet Facebook is also a treasure trove of data, including consumer demographics, interests, activities and preferences.
Think of it this way: Facebook users share more than 30 billion pieces of content each month. And this content they’re sharing? It can tell you a lot about them, including what they like, what they don’t like and what sparks engagement. If you’re feeling a little daunted by the sheer amount of data available through Facebook and not sure how to gather and analyze it as part of your marketing research, the upcoming webinar “Get Exceptional Consumer Insights & Market Research Using Facebook Data” is a must-attend.
Join Anurag Tandon, senior product manager at MicroStrategy, at 2 p.m. EST on Wednesday, November 14 for a look at how to unlock this unprecedented new dimension for consumer segmentation and analysis. During the webinar, you’ll not only learn how to explore the vast array of personal information available in Facebook, but also how to use this extensive pool of data to refine your marketing strategy, including brand management, database marketing, media planning, competitive analysis, social media marketing and more.
You probably already know that I’m a huge data nerd—after all, stats and numbers can help you gauge your marketing strategy’s efficacy, as well as learn more about your audience. And there’s a darn good chance that a lot of your target demographic is on Facebook, so why not tap into this rich resource make your strategy more successful?
I’m excited about Anurag’s upcoming webinar—so much so, in fact, that I not only registered myself, but my entire team for it, too. And I hope you’ll join me. Register now to secure your spot, and feel free to stop back by once the webinar is finished to let me know what you thought.
Image via Data Center Knowledge
Shelly Kramer is the founder and CEO of V3 Broadsuite (V3B), Senior Analyst and one of the founding partners at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked with some of the world’s largest brands to lead them into the digital space, embrace disruption and the reality of the connected customer, and help navigate the process of Digital Transformation. As a brand strategist, she has decades of experience helping global companies with marketing challenges, and driving strategy and growth for B2B brands across multiple verticals.
