Sure, Facebook is a fun place to spend time—and it can be an effective, even lucrative part of your company’s digital marketing strategy. Yet Facebook is also a treasure trove of data, including consumer demographics, interests, activities and preferences.
Think of it this way: Facebook users share more than 30 billion pieces of content each month. And this content they’re sharing? It can tell you a lot about them, including what they like, what they don’t like and what sparks engagement. If you’re feeling a little daunted by the sheer amount of data available through Facebook and not sure how to gather and analyze it as part of your marketing research, the upcoming webinar “Get Exceptional Consumer Insights & Market Research Using Facebook Data” is a must-attend.
Join Anurag Tandon, senior product manager at MicroStrategy, at 2 p.m. EST on Wednesday, November 14 for a look at how to unlock this unprecedented new dimension for consumer segmentation and analysis. During the webinar, you’ll not only learn how to explore the vast array of personal information available in Facebook, but also how to use this extensive pool of data to refine your marketing strategy, including brand management, database marketing, media planning, competitive analysis, social media marketing and more.
You probably already know that I’m a huge data nerd—after all, stats and numbers can help you gauge your marketing strategy’s efficacy, as well as learn more about your audience. And there’s a darn good chance that a lot of your target demographic is on Facebook, so why not tap into this rich resource make your strategy more successful?
I’m excited about Anurag’s upcoming webinar—so much so, in fact, that I not only registered myself, but my entire team for it, too. And I hope you’ll join me. Register now to secure your spot, and feel free to stop back by once the webinar is finished to let me know what you thought.
Image via Data Center Knowledge
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
