Maybe you’ve heard a less enlightened person say things like “Facebook is a fad” or “Social media isn’t going to last.” Instead of hysterically laughing at them and walking away, try presenting some compelling statistics courtesy of one of our favorite methods of gathering data: the infographic.
The brilliant minds at Search Engine Journal are at it again with a comprehensive infographic that details “The Growth of Social Media.” The amount of data included in the infographic is impressive, if not a little intimidating, but it’s worth a thorough examination.
Some of our favorite stats?
- If Facebook were a country, it would be the world’s 3rd largest, preceded by China and India.
- Need some persuading when it comes to the power of social networking and your job search? Fifty-three percent of employers research potential candidates using social networks. We’ve said it once, we’ll say it again: be careful about what you put on Facebook (and everywhere else!)
- Between 2010 and 2011, Twitter’s tweets per day have grown 252 percent – from 27 million per day to 95 million per day.
- If you need help convincing your company or brand to jump on the social networking bandwagon, consider these company usage statistics: 71 percent of companies use Facebook, 59 percent use Twitter and 33 percent use YouTube. Only 6 percent use MySpace. Sorry, Tom.
- The number of companies that have launched corporate blogs has steadily increased from 16 percent in 2007 to 43 percent in 2012.
- Flickr members upload 3,500 images per minute.
The bottom line? Since 2005, social media has demonstrated phenomenal growth, a trend that’s expected to continue at a similar pace in the coming years. Did any of the statistics presented in the infographic surprise or fascinate you? We’d love to hear your input!