Love it or hate it, the world is obsessed with the social media darling that is Facebook. In society today, Facebook is ubiquitous.
That’s likely because of the fact that out of the 206.2 million Internet users in the US, a mere 71.2% of that web audience is on Facebook. Even the Global Fortune 100 companies are paying attention, with some 61% having a brand presence on Facebook.
In the space of just 20 minutes on Facebook, ONE MILLION links are shared. In 20 minutes. Think that’s a lot? Give it six months – that number will be exponentially higher.
Social media in general – and Facebook in particular – are changing the way we communicate. On a personal level, and on a business level. And it’s pretty much happening at the speed of light.
Rich Man, Poor Man, Beggarman, Thief.
Whether you’re a business owner, nonprofit, brand manager, marketing, comms or PR pro – or, as the nursery rhyme goes, if you’re a doctor, lawyer, merchant, chief, if you’re not thinking about how to harness the power of the connectivity that happens on Facebook on a daily basis – well, I’m not sure where your head is. But I do know that I might call you not the brightest bulb in the pack. No offense.
The brilliant minds at Online Schools.org created this amazing infographic about Facebook – and here are just a few things that might make you sit up and pay attention:
-
There are 500,000,000 Million Facebook Users
-
That’s 1 in every 13 people on Earth!
-
Half of them are LOGGED into Facebook on any given day. HALF.
-
48% of 18-34 year olds Check Facebook as soon as they Wake Up.
- 57% of people talk to people more online than they do in real life.
-
And it’s not all young ‘uns, folks. The 35+ Demographic represents more than 30% of all Facebook users
Convinced you yet?
Dive into this infographic (oh, how I love visuals!). You’ll see. And, whether you personally “like” Facebook or not, right now, it’s clearly the medium du jour. Ignore it from a personal standpoint all you like. Ignore it from a business standpoint at your own risk.
Via: Online Schools.org
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
