We regularly work with clients to help them create and manage their company Facebook pages, so we pay a lot of attention to best practices.
Yesterday I sat through Dan Zarella’s HubSpot webinar on the Science of Timing. Dan shared a ton of great information and, once I have a chance to revisit the slide deck and my many notes, I’ll share more.
One of the questions Dan discussed in the webinar was weaving your content together. The specific question was: Should I tie my blog posts to my tweets to my Facebook updates?
Great question – and one that we are often asked as well.
While we are big fans of sharing blog content on Facebook and also using Twitter and LinkedIn to share content where applicable, we try to be constantly aware of not inundating our friends or our clients’ friends with too much information, too frequently.
And we are vehemently opposed to the all too common practice of blasting friends or followers in every social medium by auto-posting every piece of content you share on every social network. Yes, you know who you are. And that is about as attractive as the person who shows up to the face-to-face networking event and never stops talking about themselves. If you do this, quit it.
Back to Facebook and best practices for frequency of posting content to your branded corporate Facebook pages.
Dan shared that his research on Facebook best practices indicates that Facebook is a place where brands really need to be careful. As you can see from this graphic, according to Dan’s research, best practices for posting updates to Facebook branded pages is not daily (which surprised me), but actually every other day.
What do you think? Have you experimented with this at all? If so, we would love to hear your best practices and how, if at all, they might differ from Dan’s.
And, if you know what’s good for you, you’ll check Dan out, subscribe to his blog, and pay attention to what he says. He’s one smart dude. And the tee shirt used in the image above can be purchased on Dan’s website, too.
It’s a great reminder that best practices in any social media channel are never all about you. If you need to buy the shirt to remind yourself of that, I’m sure Dan won’t mind.
Images courtesy of Dan Zarella.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
