If you know me, you know I love cool stuff. And when my friend and PR genius, Merredith Branscome of Leap PR introduced me to Visibli on a recent trip to Denver, I was hooked. But she swore me to secrecy.
Well, all that’s over now as Visibli launched their new tool late last week. My lips are no longer sealed and I’m singing like a stool pigeon. (Seriously, where do I come up with this stuff?)
I’m a link loving gal and share them often and share them well. But sometimes, that means I risk sending folks away from my blog or my clients’ sites in the process. The Visibli bar is designed in such a way that it can direct readers to an outside link, then bring them back to the original site. Your site. Reeling them back. Love it.
Visibli is clearly focused on what matters today – engagement. It may sound trite but to my way of thinking, it’s really quite brilliant. Don’t take my word for it – Visibli is so cool that even TechCrunch covered them last week in the blog.
Visibli rocks. And, even more importantly, when today’s Internet based world thrives on links, it does something better than just be cool – it actually works!! During Visibli’s beta, bloggers reported retention rates averaging 12% higher – meaning that once a reader clicked on a link shared via the Visibli Engagement Bar, they returned to the original site.
Three words: Download. Visibli. Today.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
