If you know me, you know I love cool stuff. And when my friend and PR genius, Merredith Branscome of Leap PR introduced me to Visibli on a recent trip to Denver, I was hooked. But she swore me to secrecy.
Well, all that’s over now as Visibli launched their new tool late last week. My lips are no longer sealed and I’m singing like a stool pigeon. (Seriously, where do I come up with this stuff?)
I’m a link loving gal and share them often and share them well. But sometimes, that means I risk sending folks away from my blog or my clients’ sites in the process. The Visibli bar is designed in such a way that it can direct readers to an outside link, then bring them back to the original site. Your site. Reeling them back. Love it.
Visibli is clearly focused on what matters today – engagement. It may sound trite but to my way of thinking, it’s really quite brilliant. Don’t take my word for it – Visibli is so cool that even TechCrunch covered them last week in the blog.
Visibli rocks. And, even more importantly, when today’s Internet based world thrives on links, it does something better than just be cool – it actually works!! During Visibli’s beta, bloggers reported retention rates averaging 12% higher – meaning that once a reader clicked on a link shared via the Visibli Engagement Bar, they returned to the original site.
Three words: Download. Visibli. Today.