I saw this campaign for breast cancer awareness at MediaBistro’s Ads of the World site and was stopped in my tracks. Following a read of Seth Godin’s blog post about interpreting criticism and how successful people rarely allow other people’s lack of imagination or ability to change impact their creativity made it an all around great morning.
And I figured if I enjoyed the campaign, created by DDB, Signapore, that you might, too.
Bottom line, don’t let other people get in your way, have confidence in yourself and trust your gut. More importantly, don’t obsess about stupid stuff. And that confidence should be part of your personal life, too. Quit thinking that your ass is too big, worrying about bad hair days or the fact that you have a stupid zit on your face in spite of the fact that you’re 40 something. Take care of your body; it’s the only one you’ve got. Obsess over the things that matter.
And, because they’re all great, here are the rest of the images in the campaign:
And women, if you’re not doing monthly breast exams, that’s just plain stupid. Start. Now. The people who love you will be glad that you did.
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging develoment, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”