Webinars are an important element of any successful lead generation initiative. Effective, engaging, personal, and able to deliver great value to your audience. And if you’re considering adding webinars to your lead gen efforts, you’re not alone. CMI’s 2016 Benchmarks, Budgets, and Trends Report reported that some 66 percent of B2B organizations use webinars. Why? It’s effective as heck. Rated second in effectiveness only to in-person events, if that’s not enough to convince you to get webinars on your radar screen, I don’t know what is.

In short, webinars work. But as with anything, there’s a right way to do webinars and a wrong way. Ever been enticed to register for a webinar on a topic you’re really interested in, only to show up and realize the presenters are crummy presenters, presenting in poorly lit offices, and intent on selling you their product and delivering on nothing else promised in that pitch? Yeah, I’ve been there, too. And, by the way, that would be the wrong way to do a webinar.

If you’re just getting started with webinars as part of your integrated marketing efforts, start

by following the five P’s to a perfect presentation:

  • At least 30 days before your event, make sure you have a rock-solid agenda. Add takeaways whenever you can; viewers like digestible chunks.
  • Pick a date and time. Data shows the best time to plan a webinar is Tuesday afternoon. Don’t forget to pay attention to time zones.
  • Nobody will virtually attend your webinar if they don’t know about it. Promote, promote, promote, or you might end up talking to yourself.
  • A quiet conference room, a rehearsed presenter, and good equipment are must-haves.
  • rePurpose. Just because repurposing content across mediums isn’t a new idea doesn’t make it any less valuable. Webinars don’t die after the live presentation ends. Find ways to make that same content go further—like in a series of blog posts, for example.

Want to learn more about the five Ps? Don’t waste your time or resources on a webinar that flops. Download this FREE eBook from Onstream Media—Webinars for Beginners—to learn how to get the most traction from your efforts.

Share this article: