With all the emphasis on the use of data in marketing these days, it seems like there’s a major need for a better way to organize it all. And it looks like Openprise just found a way to do it, thanks to the brand new Openprise Data Marketplace that makes it easy to organize data from multiple third-party providers. If you use Marketo, Salesforce, Pardot, Eloqua, or similar providers, you’ll probably appreciate how easily this marketplace integrates with them as you keep track of data for marketing.
A solution like Openprise Data Marketplace is long overdue. If you’ve ever tried to put together and use data from several providers, you’ll already know how much time and effort this new tool will save you. Now anyone on your sales and marketing teams will have fast access to top data providers in both B2B and B2C, and they’ll get help normalizing all that data before adjusting it to their specific needs for marketing and sales.
What to Consider About Openprise
If you’re not yet familiar with Openprise, it’s important to note that it’s a data orchestration platform that is meant to help marketing and sales teams import third-party data before using it in a variety of tasks. In particular, Openprise was built with CRM in mind and is known for helping manage processes like data cleansing, onboarding, and enrichment since it has all the business rules and logic you need as a marketer dealing with data.
Essentially, if you want a chance to use technology to its fullest and go beyond basic website forms and email campaigns, Openprise has you covered. Some of the capabilities of this product include account based marketing, advanced segmentation, marketing automation, lead nurturing, personalization, and customer journey optimization. And Openprise just added more capabilities with the new marketplace.
Why the Marketplace Could Make Sense for Many in Marketing
So, what led to the creation of the Openprise Data Marketplace? Ed King, who is the founder & CEO of Openprise, said, “Earlier this year, we surveyed 175 marketing professionals to identify data marketplace trends and published our findings in the B2B Data Market Industry Report.”
He continued, “We found that companies that worked with multiple data providers were much more likely to be satisfied with their third-party data, but those same companies expressed how much they struggled with pulling multiple providers’ data into their marketing and sales system of record while maintaining a consistent set of standards. Openprise Data Marketplaces solves this problem.”
All of this makes sense, as one of our Marketing Mash videos reported, it turns out more than half of marketers are not happy with their data. That’s likely because it can be difficult to gather, organize, and apply all the diverse types of data marketers are constantly working with.
If you decide to start using the Openprise Data Marketplace, you’ll see it includes several top data providers, such as the following:
- Dun & Bradstreet
- ZoomInfo
- SYNTHio
- DiscoverOrg
- Google Search
- Google Maps
- Google Translate
- Bing Search
- io
- Orb Intelligence
- InsideView
Whether you already use these data providers or are considering trying them out soon, Openprise Data Marketplace may make life a little easier for you when it comes to managing your data. And if you’re still not sure if data management is worthwhile, you’ll want to read our article all about it, called Effective Data Management Ties to ROI [Report].
Are you considering giving the Openprise Data Marketplace a try? Let us know your thoughts on this new solution for data!
This article was first published on The Marketing Scope.
