As the week winds down, it’s time to look back at the stories that made headlines in the marketing and social media world. Highlights include new updates from Snapchat, Facebook, and Pinterest, a deal between the NFL and Twitter, and a record breaking tweet earning a teen a year’s supply of nuggets. Let’s dive in.
In a continued attempt to combat fake news, Facebook rolled out a new algorithm for the Newsfeed today. Sites that are deemed “low quality” or have “little substantive content” will see their content buried. High-quality sites will most likely see a boost in their referral traffic as they will have fewer sites to compete with. Source: TechCrunch
While game streaming rights may have gone to Amazon, Twitter and the NFL reached a deal this week that includes other live content. Twitter will stream NFL content year-round including a 30-minute show five nights a week during football season. The deal also includes exclusive Periscope pre-game broadcasts, giving fans a behind-the-scenes look at their favorite teams. So while they might not have game rights, Twitter is still in the live streaming game.
— Neal Schaffer (@NealSchaffer) May 11, 2017
It’s time for Snapchat to do some copying. This week, Snapchat rolled out a feature similar to Instagram’s Boomerang feature. Snapchat pictures can now play on a loop if a user wants. Unlike Instagram’s one second loop, Snapchat users can have video up to ten seconds loop. This is just one of the newest features rolled out this week. Source: MarketingLand
Ever wish you could take a picture of something and learn about everything in the image? Pinterest just answered your prayers this week adding a feature to Lens — it’s live camera search — that picks apart images that you take. Object detection is just one of the newest features Pinterest has rolled out over the last few months in their continued attempt to expand its tools for users. You can now look at a product and immediately get pointed to a selection of similar products and ideas.
— Alex Blakeway (@AlexBlakeway) May 9, 2017
This week, in conjunction with the MarTech Conference, MarTech Today released its “MarTech 5000” list. Nearly 5000 companies are part of the marketing technology landscape, a huge jump from the 150 back in 2011. This just shows that the immense growth in this industry and that it’s something all marketers need to pay attention to.
— MarTech Conference (@MarTechConf) May 10, 2017
Now for a little something fun; it took a little over a month for #NuggsForCarter to break the most retweeted tweet record. What started as a joke for a year’s supply of nuggets from Wendy’s, shows the power of social media. Carter Wilkerson’s tweet reached 3.42 million retweets in just over 30 days. Wendy’s rewarded the record with a year’s supply of nuggets and a $100,000 donation to the Dave Thomas Foundation in his name. Source: MarketingLand