Clicky

close
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
  •  Facebook
  •  LinkedIn
  •  Twitter
  •  Google +
  •  YouTube
V3B
  • Menu
  • Why V3B
  • Blog
  • Reports + Guides
  • Webinars
  • Contact
    • Guest Post Guidelines

Facebook Encourages Admins To Promote Engaging Posts

By Katy Ryan Schamberger,

June 13, 2013
facebook highlights posts to promoteThe latest development in Facebook’s ongoing quest for higher revenue? A new feature for page admins that highlights their most engaging posts, which is designed to encourage admins to purchase more promoted posts.

Take a look at your page admin dashboard. If you see any posts highlighted in yellow, those are the posts that Facebook has identified as your most engaging (as pictured below, via DashBurst). From there, you can click Boost Post under the Promotion column to further amplify the post—for a price, of course.

facebook highlighted page posts

In the scheme of Facebook changes, this certainly ranks among the more subtle. Yet it’s a clear indication that Facebook is continuing to move toward more tools and services that will increase its revenue. Although this makes sense, that doesn’t make it any more palatable for page admins who are dealing with recent changes like the reported removal of page posts from the Facebook News Ticker. And we can’t overlook this week’s big news, the arrival of Facebook hashtags, the effect of which remains to be seen (especially for Facebook marketers).

Daniel Zeevi of DashBurst has an interesting take on why Facebook opted to use the color yellow for this new feature, rather than something like their signature blue hue.

“Psychologists and designers alike have speculated that the color yellow activates our memory, stimulates our nervous system and even encourages communication,” he writes.

That’s right—not only does Facebook want your money, they want to get even farther inside your head, too! Is it working?

All jokes aside, we’re interested to see if this new feature makes any difference in the number of promoted posts. We’ve noticed the highlighted posts in several of the admin dashboards we access, but it hasn’t necessarily made us clamor to promote that specific content.

What’s your take? Have you noticed the newly highlighted posts on your admin dashboard? And if so, do they make you any more likely to purchase promoted posts?

Image: liveandrock via Compfight cc

Katy Ryan Schamberger
Katy Ryan Schamberger

Tagged:boost facebook postsfacebook encourages promoted postsfacebook highlights posts to promotefacebook marketing toolsFacebook newsfacebook page admin toolsfacebook promoted post changesfacebook promotion toolsnew facebook features

Popular Posts

  • Instagram Phishing: How to Prevent It and What to Do If It Happens to You
  • Experiencing Twitter Analytics Problems – This May Be Why
  • The Hanna Andersson Story: When Losing Customers is Okay
  • Email Tips: Clean Up Your Inbox With A Google Apps Script
  • 7 Keyword Search Tools for Twitter

Recent Posts

  • 10 Places to Turn for Marketing Inspiration
  • Why Paying Attention to Your Customers’ Social Initiatives Matters
  • Boosting Your Brand Through Social Media Marketing
  • Four Types of Social Media Alerts to Create
  • Finding the Balance Between Physical and Digital Sales and Marketing

Our Family of Companies

  • Why V3B
  • Terms and Conditions
  • Privacy Policy
  • Guest Post Guidelines
  • Contact
© 2022 V3 Broadsuite. All rights reserved.
All content published by V3B is determined by our editors 100% in the interest of our readers, independent of advertising, sponsorships, or other considerations.