Adam Holden-Bache wrote an excellent article on socialmediab2b on how to find your B2B audience on Twitter. Adam gives a great overview on how to find and listen to industry experts on Twitter-–in 6 steps. You need to read the article but here’s a quick preview:
Use Buzzom to search Twitter Bios
a. Visit Buzzom.com. Login with your Twitter account and leave the default “Bio” boxed checked under the search field.
b. Search on a keyword or phrase. Or better yet, search for a position or title of a person that usually buys your products or services. Use quotes for an exact phrase match (i.e. “Customer Service Manager”).
c. Review and follow those in the returned results. You can also bulk follow by selecting ALL.
Awesome and easy-to-read overview! Go read the rest of the article, 6 Steps to Find Your B2B Audience on Twitter over on Social Media B2B.
