influencer marketing Archives

How Social Media and Influencers Have Radically Changed B2B Marketing

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.

by Tom Pick / July 14, 2021

B2B Marketing

12 Crucial Do’s and Don’ts for B2B Influencer Marketing

Influencer marketing creates real value for B2B brands—if it’s done right. Here are 12 do’s and don’ts for B2B influencer marketing.

by Tom Pick / February 9, 2021

B2B Marketing

The State of B2B Influencer Marketing [Research]

Marketers who’ve embraced best practices in B2B influencer marketing have achieved remarkable results. Find out how in this recent research.

by Tom Pick / October 15, 2020

Digital Marketing

5 Online Marketing Methods That Will Generate More Business

If you’ve turned to marketing to an online crowd during these challenging times, try the following strategies to make it more effective.

by Emily Burton / June 2, 2020

Content

How to Create Content Regularly and Never Burn Out

by Ann Smarty / February 12, 2019

Consumer Behavior

The Impact of Influencer Marketing on Consumers

by Shelly Kramer / August 28, 2018

B2B Marketing, Business and Leadership

Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts

Obviously, enterprise marketers have different priorities and challenges than those in small to midsize firms. But the specific differences may surprise you.

by Tom Pick / March 7, 2018

Content, Content Marketing, marketing

The 6 Top Content Marketing Trends for 2018

Content marketing will remain vital but tactics will evolve for B2B firms in 2018. Here are the six top trends from leading industry influencers and bloggers.

by Tom Pick / February 2, 2018

Digital Marketing, marketing

The 5 Most Important Elements in Influencer Marketing

Influencer marketing has become commonplace. If it’s part of your plans for 2018, here are five critical elements to make your efforts to stand out.

by Tom Pick / December 5, 2017

marketing

5 Ways to “Expert Source” Third-Party Content on Your Blog

Here are five practical ways to use “expert sourcing” to supplement your own original content with input from writers and influencers in your industry.

by Tom Pick / October 16, 2017

Online Marketing

Tag Archives: influencer marketing

How Social Media and Influencers Have Radically Changed B2B Marketing

12 Crucial Do’s and Don’ts for B2B Influencer Marketing

The State of B2B Influencer Marketing [Research]

5 Online Marketing Methods That Will Generate More Business

How to Create Content Regularly and Never Burn Out

The Impact of Influencer Marketing on Consumers

The 6 Top Content Marketing Trends for 2018

The 5 Most Important Elements in Influencer Marketing

5 Ways to “Expert Source” Third-Party Content on Your Blog

Survey Divulges What You Need to Know About Influencer Marketing

Whoa—Has LinkedIn Finally Gotten On Board with Live Video?

Marketing to Millennials [or anyone else] — Get on the Influencer Train

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