Tag Archives: experiential marketing

The Surprising Ways Marketers Are Using Event Data (Research)

Marketers are collecting a lot more than just leads and using event data for a surprising range of purposes beyond just serving up better content and snacks.

by Tom Pick / August 27, 2019

Marketing Tips

How Do Events Fit in Corporate Marketing? Eight Intriguing Women in Event Tech Share Insights

Eight event planning professionals share their thoughts on how live events are viewed with corporate marketing departments — and how they should be treated.

by Tom Pick / June 3, 2019

Strategies and Tactics

3 Science-Backed Reasons Your Brand Should Explore Experiential Marketing Campaigns

by Steve Randazzo / October 8, 2018