digital transformation Archives

Want To Improve Digital Adoption? Harness The Data

Most companies struggle with software adoption. The application of data and the utilization of a growing category of digital adoption platforms can streamline the deployment of software and successful employee adoption across the enterprise.

by Daniel Newman / August 23, 2021

marketing

3 Opportunities For CMOs To Capitalize On In 2021

As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?

by Daniel Newman / April 12, 2021

Data

Honesty, Transparency, and Data Collection: Improving Customer Trust and Loyalty

Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.

by Daniel Newman / March 17, 2021

MarTech

5 Tech Trends Keeping CMOs Awake at Night

While technologists tout the coolest digital transformation trends for 2021, the following tech trends are keeping CMOs up at night.

by Daniel Newman / January 19, 2021

Data

Taking Control of Your Customer Data in 2021

In 2021, we’re going to see marketing teams especially focused on taking control of customer data and analytics efforts for the welfare of the enterprise. Here are some key ways teams can use data to drive better customer outcomes and business performance this year.

by Daniel Newman / January 13, 2021

MarTech

How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown

After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.

by Daniel Newman / October 6, 2020

Branding / Identity

4 Key Customer Experience Metrics Brands Should Be Tracking

As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.

by Daniel Newman / September 23, 2020

MarTech

How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges

There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.

by Daniel Newman / August 10, 2020