As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.
There is a delicate balance between focusing on the current challenges of COVID-19 and the important marketing that companies will need to do to sustain as the pandemic is abated. Let’s explore key considerations for getting back to business.